Princess Cruises is setting sail on a wave of nostalgia and star energy with its new world promoting marketing campaign, “Love Boat by Hannah,” that includes Ted Lasso’s Emmy-winning actress and musical theater sensation Hannah Waddingham. Bringing her powerhouse vocals and signature attraction, Waddingham reintroduces audiences to one among TV’s most recognizable theme songs: The Love Boat.
The unique Love Boat collection, which aired on ABC from 1977 to 1986, grew to become a popular culture phenomenon, turning the present’s catchy theme into an anthem of romance and journey. Within the new advert marketing campaign, Waddingham reimagines the track, including a contemporary twist whereas celebrating the long-lasting legacy that helped make Princess Cruises a family identify.
Filmed in dazzling, cinematic type by acclaimed director Dave Laden of Hungry Man and created with the experience of Princess Cruises’ company of document, Terri & Sandy, the marketing campaign follows Waddingham as she enjoys the lavish delights aboard a Princess cruise. Whether or not she’s belting out the theme track whereas sipping artisanal cocktails, lounging by the pool, communing with dolphins, savoring connoisseur delicacies, or drifting off to sleep throughout a therapeutic massage, Waddingham brings humor and magnificence to each scene.
To carry new life to the legendary observe, Waddingham recorded her model on the famed Standards Recording Studios in Miami, a music business landmark that’s hosted the likes of ABBA, Bob Marley, Jay-Z, and Shakira. The studio’s storied partitions lent a contact of musical magic to the efficiency, reminding everybody why The Love Boat theme stays as infectious in the present day because it was within the ’70s and ’80s.
“Hannah Waddingham brings one thing really particular to one of the crucial recognizable theme songs in tv historical past and Princess Cruises model anthem,” mentioned John Padgett, president of Princess Cruises. “As Godmother of Solar Princess, she infuses the beloved tune along with her extraordinary expertise and playful power, paying tribute to The Love Boat’s Hollywood legacy, which featured 1000’s of memorable visitor stars. Her efficiency fantastically captures the timeless magnificence and spirit of journey that outline the Princess Cruises expertise.”
The “Love Boat by Hannah” marketing campaign invitations audiences to rediscover the magic of The Love Boat and set sail with Princess Cruises on an journey the place each second is unforgettable – anchored by Waddingham’s electrifying efficiency.
Earlier this yr, Waddingham was honored because the Godmother of the model’s new, subsequent stage Love Boat – Solar Princess – a prestigious title held by a distinguished roster of previous godparents, together with icons like Diana, Princess of Wales, Audrey Hepburn, and Sophia Loren. Her function cements her place in Princess Cruises’ storied custom of celebrating luminary girls from world wide.
The “Love Boat by Hannah” marketing campaign will roll out in a collection of 60-, 30-, 15-, and 06-second spots throughout the U.S., U.Ok., Canada, and Australia. Audiences can anticipate to catch these fascinating advertisements on related TV, digital platforms, and thru a dynamic social media technique. The flagship 60-second spot will even make a splash in U.S. cinemas, taking part in earlier than extremely anticipated blockbusters like Depraved and Gladiator 2.
Designed to resonate with each seasoned Princess cruisers and people inquisitive about embarking on their first voyage, the marketing campaign targets a various viewers. Key demographics embody digitally savvy adults, energetic seniors, households with youngsters, and multi-generational teams longing for shared adventures.
“Hannah Waddingham has a presence as highly effective and radiant because the Solar Princess herself,” mentioned JP Gomez, Artistic Director at Terri & Sandy. “From begin to end, she introduced brilliance and humor to the artistic course of, contributing intelligent, witty concepts that elevated the complete marketing campaign. This manufacturing was a celebration of nostalgia blended with the smooth, up to date magnificence of the Solar Princess. We couldn’t have requested for higher companions than Hannah and the Princess group.”
Further details about Princess Cruises is offered by means of knowledgeable journey advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world’s most iconic cruise model that delivers dream holidays to thousands and thousands of friends yearly in probably the most sought-after locations on the most important ships that supply elite service personalization and ease customary of small, yacht-class ships. Properly-appointed staterooms, world class eating, grand performances, award-winning casinos and leisure, luxurious spas, imaginative experiences and boundless actions mix with unique Princess MedallionClass service to create significant connections and unforgettable moments in probably the most unbelievable settings on this planet – the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Solar Princess, the model’s new, next-level Love Boat named Condé Nast Traveler’s Mega Ship of the Yr, introduces the groundbreaking Sphere Class platform and will probably be joined by sister ship, Star Princess, in Fall 2025. The corporate is a part of Carnival Company & plc (NYSE/LSE:CCL; NYSE:CUK).
