GVB and Members Showcase Various Choices to Korean and Worldwide Vacationers at Guam Pavilion in Seoul.
Guam Guests Bureau Korea (GVB) efficiently participated within the fortieth Seoul Worldwide Journey Truthful (SITF), held from June 5 to eight at COEX Corridor C in Seoul. GVB operated a devoted Guam Pavilion, presenting the island’s numerous tourism choices in partnership with 12 stakeholders from Guam, together with inns, optionally available excursions, and a marriage service company.
Celebrating its fortieth version, the Seoul Worldwide Journey Truthful is the biggest and longest-running journey exhibition in Korea. This yr’s occasion featured greater than 500 cubicles representing 45 nations and areas, marking the biggest scale within the truthful’s historical past. GVB’s participation centered on strengthening consciousness of Guam as a premier journey and wedding ceremony vacation spot for Korean customers.
The Guam Pavilion welcomed a robust delegation of on-island companions, together with Arluis Wedding ceremony, Baldyga Group, Dusit Thani Guam Resort, Hilton Guam Resort & Spa, Hoshino Resorts Risonare Guam, Lodge Nikko Guam, Korea Guam Golf Affiliation (KGGA), Pacific Islands Membership Guam, RIHGA Royal Laguna Guam Resort, Skydive Guam, Stroll Worldwide, and The Tsubaki Tower. Every firm offered one-on-one consultations with guests, providing tailor-made journey data and insights into Guam’s lodging, leisure actions, wedding ceremony venues, and extra.
To create an immersive model expertise, the Guam Pavilion featured a photograph zone impressed by Tumon Seashore, drawing in crowds and inspiring guests to put up photographs to social media. GVB additionally organized a number of partaking occasions on the sales space, together with a photo-op with CHamoru cultural group Guma’ Taotao Tåno, an SNS comply with occasion, and on-site survey. Guam round-trip tickets and Guam promotional gadgets have been among the many giveaways.
Including to the cultural influence, GVB invited Guma’ Taotao Tåno headed by Vince San Nicolas to current every day cultural exhibits at each the Guam Pavilion and the occasion’s principal stage. By means of music and dance, the performances vividly launched Guam’s distinctive heritage to native audiences.
“It was a significant alternative to introduce Guam’s numerous choices to Korean customers alongside our on-island companions.”
Régine Biscoe Lee, President & CEO of GVB added, “We stay dedicated to strengthening our reference to the Korean market by way of steady in-market promotion and digital outreach.”
GVB was honored with the “Finest Sales space PR” award at this yr’s occasion in recognition of its excellent presence and cultural programming.
SEEN IN MAIN IMAGE: GVB President & CEO Régine Biscoe Lee participates within the ribbon reducing opening ceremony for the fortieth Seoul Worldwide Journey Truthful.
