Customer Profile, Journey Motivations, Reserving Developments, and Satisfaction Information Now Accessible at guamvisitorsbureau.com.
The Guam Guests Bureau (GVB) is happy to share the most recent outcomes from its Customer Exit Survey program, which report excessive satisfaction ranges from Guam’s high tourism markets – Japan and Korea – for the month of Might 2025.
The Exit Survey, primarily based on knowledge collected from departing guests on the A.B. Gained Pat Worldwide Airport, contains info on customer profile, journey motivations, reserving developments, and customer satisfaction. After a two-year hiatus, this system has been reestablished by GVB in an effort to information tourism restoration and development. The Bureau intends to renew this knowledge assortment to proceed studying about Guam’s customer experiences in additional element and offering the business with a possibility to handle suggestions, enhance, and plan for future tourism.
“These stories provide invaluable insights from our guests, guiding how we form the way forward for Guam’s tourism business.”
Régine Biscoe Lee, President & CEO of GVB, added, “Whether or not it’s a first-time go to or a return journey, our purpose is to create unforgettable experiences that encourage individuals to return again repeatedly.”
Key Highlights from the Korea Market Report
With a robust pattern of 598 Korean guests, the findings reveal excessive satisfaction and a 94% intent to revisit Guam. Notably, 45% of respondents gave Guam an ideal 10 when requested how probably they might suggest the island to others.
- Prime motivations for visiting included household holidays, brief flight occasions, and Guam’s popularity as a secure vacation spot.
- The bulk had been households or {couples} staying 3–4 nights, with most reserving journey instantly on-line.
- 95% stayed in accommodations, with excessive satisfaction throughout all lodging sorts.
- Favourite actions included procuring, snorkeling, sightseeing excursions, and sundown cruises.
- Well-liked points of interest: Two Lover’s Level, Fish Eye Marine Park, and the Chamorro Village Evening Market.
- Social media, particularly Naver and Instagram, performed a significant position in journey planning, whereas cell apps and resort employees had been key sources of on-island info.
Key Highlights from the Japan Market Report
Japan stays a cornerstone of Guam’s customer economic system, and the most recent report affirms the market’s continued power. Japanese vacationers reported a excessive satisfaction charge with regard to lodging, transportation, and island points of interest.
- Prime motivations for visiting included journey in search of, rest, and household journey.
- The vast majority of vacationers had been {couples} and mates staying 3-4 nights, reserving on-line utilizing web sites and apps.
- Favourite actions had been procuring, espresso retailers, and evening market exercise.
- Well-liked Sights: Chamorro Village Evening Market, Two Lovers Level, Guam Ocean Park, Aquarium Guam, and Fish Eye.
- There was a robust intent to return, with many indicating plans to revisit within the close to future.
- 51% had been impressed by Instagram, with YouTube shut behind at 42%, confirming that evolving info sources and digital habits provide new alternatives for focused promotion.
“This analysis reinforces our dedication to listening and studying from our guests,” mentioned Nadine Leon Guerrero, Director of International Advertising at GVB. “By understanding what vacationers worth most, we will make investments smarter, promote extra successfully, and ship a fair higher Guam expertise.”
Wanting Forward: Smarter Tourism, Stronger Connections
As Guam continues its restoration and tourism improvement, the Customer Exit Survey program performs a central position in offering well timed and correct info to GVB and business stakeholders. By leveraging data-driven insights, GVB goals to fine-tune its advertising and marketing technique, improve customer experiences, and enhance key touchpoints.
To our mates in Korea and Japan: “Håfa Adai and thanks!” Your suggestions shapes our island’s future, and we will’t wait to welcome you again with much more magnificence, pleasure, and island hospitality.
The total Exit Survey Report may be discovered right here.
