Staying on the forefront of the resort business is barely attainable with a mix of excessive requirements, employees engagement and cutting-edge expertise.
That is what Estefanía Muñoz, Director of Málaga Premium Resort, and Álvaro Belber, its Income Supervisor, have firmly believed because the founding of Grupo Premium greater than 10 years in the past.
What began as a hostel in a primary location in Malaga metropolis, Spain, is now a resort group with two inns and two vacation rental buildings, encompassing 232 beds. Along with this, a number of eating places are in operation across the metropolis centre.
Altering with the occasions
The COVID pandemic introduced change to their enterprise mannequin which, along with the fixed progress of the group, meant that they wanted to optimise the inner operations of every lodging, and the time spent on it.
In keeping with Álvaro, “Our distribution technique has all the time been primarily based on a reasonably managed and wholesome channel combine to keep away from disparities.”
“Over time, and making an allowance for market fluctuations and new rules, we realised that it was time to contemplate new choices to optimise the profitability and productiveness of our distribution technique. To do that, we would have liked software program that was versatile sufficient to deal with the variety of our enterprise.”
After a quick seek for a brand new expertise associate, Estefanía and Álvaro requested a demo of SiteMinder’s resort software program.
“We determined to implement SiteMinder as a result of it’s the best option for sure: it’s intuitive, quick and straightforward to make use of, and it permits us to ship our pricing and distribution technique extra effectively.”
“We’re continually rising, and we’ve plans to open extra places. Understanding that we are able to adapt the device to our altering wants offers us nice peace of thoughts.”
Extra income, much less work
Improved operational effectivity is crucial for growth plans
Estefanía and Álvaro instructed us that “since we carried out SiteMinder, we’ve seen an excessive amount of enchancment when we have to apply modifications in our charges and minimal keep necessities, which now we are able to do seamlessly and far simpler. That is key to enhancing productiveness and profitability for a income supervisor.”
“This enables us to be extra productive and to have extra time to spend money on analysing knowledge and making faster selections, which interprets right into a long run improve in bookings”.
SiteMinder: A expertise associate for the longer term
Specializing in his expertise utilizing SiteMinder’s platform, Álvaro highlights that he was shocked by the pace and ease with which he carried out the channel supervisor.
“The implementation was very simple as a result of the device is intuitive, and the assist staff was very useful. From the start, the method was seamless and efficient. Each time we would have liked one thing, we solely wanted to contact customer support. They’re all the time obtainable to assist us resolve any points.”
After SiteMinder’s channel supervisor was arrange for the group’s 4 properties, the staff observed an instantaneous change within the effectivity of their operations.
“One of many options that we worth essentially the most from SiteMinder’s channel supervisor is the majority updates”, talked about Álvaro. “It makes managing the provision, charges, minimal stays and resells a lot simpler. Additionally getting access to the entire channels for all of the properties from one place saves us hours of handbook work.”
When requested about Grupo Premium’s future plans, Estefanía and Álvaro mentioned that they’re already engaged on opening new properties.
“For us, SiteMinder is a strategic associate for our enterprise, and it’s key for our growth plans. Additionally, because of the various integrations obtainable, we all know we gained’t have any points connecting our channel supervisor with some other expertise that we’d like now or sooner or later”.
Thanks Estefanía and Álvaro in your time and superb suggestions! We want you all the very best sooner or later.