Sydney, Australia – Groupon, Inc. (GRPN), a market the place prospects uncover new experiences and companies day-after-day, has as we speak joined forces with SiteMinder, the title behind the one software program platform that unlocks the complete income potential of resorts. The collaboration integrates SiteMinder’s platform resolution into Groupon’s, streamlining pricing and distribution processes whereas introducing new choices for hoteliers and prospects.
Groupon-SiteMinder collaboration: enhancing the journey panorama
The mixing of SiteMinder’s platform into Groupon’s journey ecosystem marks a big step, establishing {the marketplace} as a seamless and low-friction incremental distribution channel for hoteliers.
Brian Heyel, International Head of Journey at Groupon, explains, “The synergy between Groupon and SiteMinder underscores our dedication to supporting hoteliers. Past simplifying pricing and distribution, it extends their attain, offering the flexibleness wanted in a dynamic market. This collaboration displays our dedication to growing and curating the very best provide for our prospects whereas supporting our valued companions within the hospitality sector.”
James Bishop, Vice President for Ecosystem and Strategic Partnerships at SiteMinder, highlights how integrating SiteMinder’s platform with Groupon’s can drive income development for resorts.
“On the coronary heart of this collaboration is a shared objective to open extra doorways for resorts, giving them wider entry to a broader vary of company as worldwide journey accelerates,” says Bishop. “By partnering with Groupon, we’re offering our prospects the chance to characteristic on a rising platform the place extra company at the moment are purchasing for stays. This aligns with SiteMinder’s imaginative and prescient to create alternatives for resorts to maximise their income and discover larger success in an ever-dynamic journey panorama.”
Empowering hoteliers, enriching buyer experiences
The strategic partnership highlights advantages for each hoteliers and their company. Groupon’s integration with SiteMinder reduces friction in interactions with hoteliers, facilitating higher offers. This, in flip, grants resort company entry to a various vary of properties and locations, all inside a streamlined reserving course of.
Bishop provides, “Importantly, past the seamless integration this partnership brings, our collaboration with Groupon caters to the evolving preferences of as we speak’s traveller. We’ve seen in SiteMinder’s Altering Traveller Report that whereas nearly 60% of travellers globally need to journey ‘extra’ within the subsequent 12 months, they may now be scouting for rooms otherwise, with 1-in-5 in search of out packaged offers. Moreover, travellers are prioritising stays that enable them to create memorable moments. By integrating with Groupon, we’re enabling our resorts to attach their company to unique, experience-driven affords, designed to ship them the elevated keep they now crave.”
“The mixing of SiteMinder’s highly effective resolution represents a pivotal second in Groupon’s transformative journey, providing prospects expanded decisions for resorts. This reinforces our dedication to personalised and environment friendly companies, enabling efficient capability administration and dynamic pricing optimization throughout gross sales peaks” shared Brian Heyel, International Head of Journey at Groupon.
International integration*: developments in know-how
SiteMinder is the primary resort distribution resolution to be rolled out globally by Groupon, the collaboration marking a strategic initiative to raise business requirements and foster innovation for enhanced journey experiences. Groupon, guided by a complete transformation plan, goals to turn into a dynamic market the place prospects uncover new day by day experiences, empowering native companies. With round 17 million energetic prospects, Groupon is devoted to enhancing the underserved native experiences and companies market, contributing to a dynamic and affluent ecosystem.
*SiteMinder shall be out there for hoteliers in all 13 Groupon markets, except the United Arab Emirates (UAE).
Media enquiries
Maria Cricchiola
+61 2 9056 7415
media@siteminder.com
Investor data
Paul Wong
+61 411 889 876
investor.relations@siteminder.com
About Groupon
Groupon (NASDAQ: GRPN) is a market the place prospects uncover new experiences and companies day-after-day and native companies thrive. To search out out extra about Groupon, please go to press.groupon.com. enterprise homeowners can discover extra data at groupon.com/service provider.
About SiteMinder
SiteMinder Restricted (ASX:SDR) is the title behind SiteMinder, the one software program platform that unlocks the complete income potential of resorts, and Little Hotelier, an all-in-one resort administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with workplaces in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. By means of its know-how and the biggest accomplice ecosystem within the international resort business, SiteMinder generates greater than 115 million reservations price over US$45 billion in income for its resort prospects every year.
