Jasmyn Goodwin has been named the following government director of Go to Omaha, the official tourism authority for the Metropolis of Omaha.
Goodwin started her profession at Go to Omaha in 2007 as a advertising and marketing and public relations assistant. Over the previous 18 years, she has grown with the group by serving to form its voice, increase its nationwide attain, and construct sturdy partnerships throughout the town.
Since taking up the function of vp of selling and communications in 2020, Goodwin has helped drive a 23% improve in visitation from goal markets. Most lately, she led the launch of “Discover Your Completely happy Place,” a marketing campaign that speaks on to vacationers, inviting them to think about themselves having fun with all that Omaha has to supply.
“Jasmyn is a gentle and skilled chief who understands how tourism creates alternative throughout the town,” stated Mayor John Ewing Jr. “She has spent years constructing that information by working with others, listening and delivering outcomes. She is aware of what makes Omaha particular and has a transparent imaginative and prescient for the longer term. I’m assured she is going to take Go to Omaha and our metropolis’s repute as a vacation spot even additional.”
Goodwin’s management has helped elevate Go to Omaha’s profile by way of tasks like OMAI the Troll, a playful citywide scavenger hunt that encourages exploration at sights throughout Omaha.
She additionally led an entire redesign of VisitOmaha.com, making the location simpler to navigate and extra visually partaking. The web site earned 5 nationwide awards. In 2017, she championed Go to Omaha’s takeover of Omaha Restaurant Week, which companions with native companies to advertise the town’s eating scene and raises cash for Meals Financial institution for the Heartland.
In 2014, Goodwin’s #OmahaOmaha tweet riffing on Peyton Manning’s well-known audible went viral, driving a leap in web site visitors and creating nationwide buzz that instigated a go to from the quarterback. As government director, Goodwin will lead Go to Omaha’s work to draw guests, conferences, and occasions to the town.
Omaha tourism helps jobs, generates tax income, and fuels native development.
