MSC Cruises introduced right now that Drew Barrymore and Orlando Bloom might be starring within the model’s first-ever Large Recreation (i.e. Superbowl) industrial.
Based on a press launch, the 60-second advert will spotlight MSC Cruises’ mix of European model and American consolation whereas showcasing the corporate’s upcoming flagship, the MSC World America.
Barrymore and Bloom are becoming a member of forces with MSC Cruises to launch the family-owned firm’s first nationwide promoting marketing campaign as a part of its ongoing North American enlargement, the corporate mentioned.
Viewers will see the 2 actors taking a trip onboard the MSC World America, which debuts in Miami in April 2025.
“I’m so proud to work with MSC Cruises, which is an organization that makes it attainable for individuals and households to get to see the world,” mentioned Drew Barrymore, actress and host of The Drew Barrymore Present.
“They deal with all of the planning and make it lovely and joyful! They’re additionally serving to to create unimaginable reminiscences to final a lifetime. I’m so excited to companion with MSC Cruises on this most significant endeavor!”
Within the industrial, Barrymore and Bloom have commandeered the piano within the MSC Yacht Membership’s Prime Sail Lounge, an unique space in MSC Cruises’ ship-within-a-ship suite enclave.
Bloom presents his critique as Barrymore belts out a rendition of “Vacation,” which can also be the brand new marketing campaign’s musical signature.
“That is my first Large Recreation industrial, and I’m flattered to companion with such a prestigious model,” mentioned Orlando Bloom, actor.
“The MSC World America is stuffed with European model and is completely designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s greatest stage and I’m positive the MSC World America will wow holidaymakers of every kind—People and Europeans alike.”
The advert was produced by artistic company Highdive, MSC mentioned, and was designed to focus on what units the model aside from different cruise choices.
“The enjoyable dynamic between Drew and Orlando in our Large Recreation industrial is a good illustration of the MSC World America—which mixes European design and genuine experiences with all the things People have come to count on from a cruise—to supply an unmatched trip,” mentioned Suzanne Salas, EVP, Advertising, eCommerce & Gross sales, MSC Cruises USA.
“We wish to give America a glimpse of all of the distinctive options our new ship has to supply, by means of Drew and Orlando’s eyes after all,” she added.
The brand new marketing campaign kicks off an eventful yr for MSC Cruises within the U.S., the corporate mentioned. The MSC World America would be the model’s largest ship to serve the North American market, debuting in PortMiami on April 9, 2025.
The LNG-powered ship will supply seven-night Japanese and Western Caribbean cruises, all of which can name at Ocean Cay MSC Marine Reserve—a non-public island vacation spot in The Bahamas.
