George: I’ll inform you what occurred. I guess he obtained the AM/PM mixed-up.
Jerry: My cash’s on the snooze. I guess he hit the snooze for an additional 5 and it by no means got here again on. Think about your complete life using on an alarm clock.
Kramer: Alarm clocks? I by no means use ’em. Don’t belief ’em. I’ve an, uh, psychological alarm. I set my head for quarter to seven and…I rise up!
Like Kramer, I don’t belief alarm clocks. I take advantage of my physique’s inside mechanism to get up the overwhelming majority of the time, and it by no means makes use of the snooze button. I’m all the time up on the first light. Once I do have one thing necessary to be up even earlier for, I set like 4 completely different alarms…and inevitably get up 5 minutes earlier than the primary goes off as a result of my physique is simply paranoid, I suppose, that I’ll sleep by all 4 of them or in some way mess up. You simply can’t belief the robots for something important.
This identical philosophy extends to the scheduled publish when there’s embargoed information or I would like one thing to go up at a selected time. This is applicable even once we’re touring and, for instance, working on a 13 hour time distinction. It’s simply worry the scheduling function–it’s an excessive amount of energy for one individual, with an excessive amount of potential for errors. Whereas I’ve fortunately by no means made the AM/PM mix-up, I do know others who’ve. They’re spoken about in hushed voices–the Jean-Pauls of the Disney running a blog world, if you’ll.
Properly, it might appear that Walt Disney World made its personal AM/PM mix-up in probably the most excessive stakes approach attainable. Very first thing this morning, Disney Parks teased that followers ought to tune-in tonight to “Disney Night time” on American Idol, because the all-star judges and host Ryan Seacrest kick off the evening at Disneyland at this summer season’s Pixar Fest. In the meantime, the High 5 hopefuls fly to Walt Disney World Resort in Florida to make recollections and put together for his or her Disney Night time performances.
Most notably, Disney promised “much more enchantment” and “a particular announcement as we gear as much as have fun the opening of Tiana’s Bayou Journey at Walt Disney World.” Famend actress and singer Jenifer Lewis, the voice of Mama Odie within the upcoming new attraction Tiana’s Bayou Journey, will carry out “Dig a Little Deeper” from The Princess and the Frog. Eight-time Grammy winner Terrance Blanchard, a featured musician within the movie and collaborator on Tiana’s Bayou Journey, will accompany Jenifer on the trumpet.
As somebody who has been sitting on pins and needles awaiting a gap date for Tiana’s Bayou Journey, this needed to be it. Lastly. We anticipated an official date over a month in the past throughout the annual shareholder’s assembly…after which once more later final month throughout different main synergistic occasions…after which most just lately throughout final week’s earnings name. I’ve been so certain {that a} date was coming any day now that I’ve been staying up late each evening whereas we’ve been in Japan, ensuring I cross the ‘time threshold’ when Disney usually drops information.
Suffice to say, I’m burning the candle at each ends and past exhausted because of this. I used to be thus extremely relieved when that American Idol teaser went up very early within the morning (e.g. an affordable bedtime in Japan time). Welp, that is it. I can lastly get some relaxation–the announcement is coming within the morning!
Quick-forward to somewhat after 11 p.m., and I’m awaken from a deep sleep not by my inside clock or precise alarm–however by Sarah shaking me aggressively. She had been up the entire time, both out on the streets attempting to seize a uncommon Charizard in Pokémon GO or feeding Megatron. Maybe each. In response to her, press launch had gone up–a declare about which I used to be, ahem, barely doubtful.
Even in my state of delirium, I assumed there was no approach Disney would make the announcement on the Sunday morning of Mom’s Day. For those who may pinpoint a precise time not to lastly reveal the date, that will be it–worse than a Friday afternoon information dump. However because it turned out, Sarah was proper as all the time. A press launch had gone up asserting the official opening date of Tiana’s Bayou Journey, containing the next key strains:
“Drop on in” with Princess Tiana this summer season, as Tiana’s Bayou Journey opens in Magic Kingdom Park at Walt Disney World Resort on June 28, 2024.
The guts of Tiana’s story reminds visitors that everybody has the potential to make their goals a actuality. With groups of Imagineers, Disney Animation artists, forged members and Louisiana artisans working collectively, Tiana’s Bayou Journey is certain to cross an excellent time when it opens at Walt Disney World Resort in Florida on June 28, 2024, and later in 2024 at Disneyland Park in California!
I used to be flabbergasted. There have been a number of indicators that the discharge was meant to be a draft (for instance, there was a placeholder “TBD, 2024” within the publish date), however the announcement was legit. So reasonably than fixating on the why of it, I started working so I may get again to mattress.
Quick-forward once more, this time about 6 hours. Now the press launch has been poofed from existence and not one of the official Disney Parks social media accounts have shared the information. It’s prefer it by no means occurred. And within the chilly mild of day, it’s now fairly clear what went unsuitable: Disney had a basic AM/PM mix-up!
They’d a press launch able to roll that will publish after the tip of the episode, at 10 p.m. Jap. However as a substitute of that occuring to complement the massive reveal (which is able to presumably occur within the last moments of American Idol, as a result of that’s how they get ya to observe the entire thing), it went stay at 10 a.m. Jap when everybody was having Mom’s Day brunch with their households…or asleep in Japan, because the case could also be.
There’s no cause to imagine the press launch contained any errors or that the June 28, 2024 opening date for Tiana’s Bayou Journey is unsuitable. If that have been the case, Disney would’ve rapidly issued a correction as a substitute of pretending the announcement by no means occurred. Simply consider what number of households have already booked journeys within the hours because the information broke. (Actually, kinda inadvertently sensible to have this drop on Mom’s Day. What number of dads who forgot to get one thing scrambled to present the present of a WDW journey?!)
However that wasn’t the plan. Disney simply needs to make the announcement (that they already made) for the primary time (despite the fact that it’s the second time) throughout American Idol. It’s one other basic Disney remake!
Or maybe that is a part of a concerted, multi-year viral advertising marketing campaign by Walt Disney World because it embarks on a collection of “goof up” bulletins. The corporate really has a proud legacy of inadvertent reveals, from the opening 12 months of Tiana’s Bayou Journey to the official date of Guardians of the Galaxy: Cosmic Rewind.
To this present day, the latter stays my all-time favourite announcement. You may recall former head of company affairs Geoffrey Morrell, who was employed in January 2022 and terminated only some months later. (Don’t really feel too badly for him, he was paid $8.4 million for his efforts, making roughly $119,000 per day–greater than Bob Chapek.) Morrell was a controversial character, working comms for Presidents Bush and Obama, and in addition the lethal Deepwater Horizon explosion and oil spill.
At Disney, Morrell was best-known for by chance asserting the opening date for Guardians of the Galaxy: Cosmic Rewind, a hilarious gaffe that some followers thought was deliberate viral advertising. (It was not.) In case you missed that little instantly-deleted gem, he tweeted: “Simply one other day on the workplace—obtained to “take a look at journey” the brand new @Guardians of the Galaxy rollercoaster at @EpcotCentre. @WaltDisneyCo Imagineers designed this one like no different journey you’ve ever been on. Must journey it to imagine it! Test it out beginning Memorial Day weekend!”
That was actually the right strategy to reveal the journey’s opening, proper right down to tagging the parody account (the chef’s kiss). Whereas I respect Walt Disney World persevering with this wealthy custom of opening date goof-ups with Tiana’s Bayou Journey, I’ve to confess that this one is pretty ho-hum as in comparison with the thrill and meme worthiness of the Morrell goof-up. However then once more, I’m glad that Disney didn’t drop one other $8+ million {dollars} to deliver again the grasp and have him prepare dinner up one other iconic social media announcement. Tiana’s Meals is already getting ready one thing particular, so we don’t want too many cooks within the kitchen.
Or, who is aware of. Perhaps it wasn’t an tried viral second and wasn’t an AM/PM mix-up, however was a separate knob for publishing. Why separate knob…why separate knob?!
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YOUR THOUGHTS
What do you suppose…was this a basic AM/PM mix-up? Anticipating Disney to do a Tiana’s Bayou Journey opening date remake on American Idol? Are you excited for the grand opening of Tiana’s Bayou Journey at Magic Kingdom on June 28, 2024? Do you agree or disagree with our evaluation? Any questions we can assist you reply? Listening to your suggestions–even while you disagree with us–is each fascinating to us and useful to different readers, so please share your ideas under within the feedback!
