TYSONS, Virginia—Cvent introduced that it has acquired Splash, an occasion advertising and marketing expertise firm. Splash’s platform permits entrepreneurs to create on-brand, measurable, and repeatable occasion packages that drive pipeline and gross sales. Over 500 organizations, together with greater than 60 Fortune 1000 corporations, use Splash for his or her occasion advertising and marketing wants. Collectively, the businesses plan to proceed investing of their merchandise and serving their prospects to speed up occasion success.
Cvent’s acquisition of Splash displays its dedication to extending occasion expertise past centralized occasions groups and into the sphere with instruments that improve engagement and drive pipeline.
Cvent’s acquisition of Splash additional empowers entrepreneurs to:
- Attain extra patrons and develop their enterprise with instruments that streamline occasion registration, maximize attendance, and assist the execution of repeatable occasion packages.
- Generate model consciousness and improve model recall with occasion advertising and marketing templates and a customizable asset library, making a constant model expertise.
- Measure occasion outcomes, enhance technique, and improve gross sales velocity via reporting options and integrations with a corporation’s present MarTech stack.
“We admire Cvent’s long-time innovation and management within the conferences and occasions house particularly as we see rising recognition of the significance of occasions amongst entrepreneurs and CMOs,” stated Matthew Curry, interim CEO of Splash. “For over a decade we now have empowered entrepreneurs to create useful, repeatable occasions via our highly effective, intuitive instruments. With Cvent, we sit up for accelerating occasion advertising and marketing success, making it extra accessible, measurable, and impactful for companies worldwide.”
“The technology-driven convergence of selling and occasions is an thrilling progress alternative,” stated Cvent CEO and Founder Reggie Aggarwal. “Pairing Splash’s experience in subject advertising and marketing occasions with our sturdy occasion and advertising and marketing platform additional strengthens our means to empower entrepreneurs to create and execute on-brand, high-impact occasion packages that ship actual outcomes.”
