About 17 million Individuals took a cruise in 2023 There are 51 ocean cruise strains. (Each stats in keeping with varied sources.)
Most individuals would possibly simply title a dozen. It’s extremely possible Cunard could be on their listing. Cunard has been round for 180 years. In my private life, I’ve discovered Cunard is a good dialog starter in social conditions.
- Cunard is synonymous with luxurious. On the subject of branding, you should give credit score the place credit score is due. There’s an city legend when the UK Nationwide Lottery debuted in 1994, newspapers requested folks what they might do in the event that they gained? A well-liked reply was “Fly on Concorde and ebook the world cruise on the QE2.”
- The QE2 has title recognition even after leaving service in 2008. Sure ships stay within the public consciousness without end. Let’s skip the Titanic. The SS United States has been within the information as a result of it’s leaving it’s Philadelphia pier and getting towed to a Florida reef web site. The SS France was the longest passenger ship on the time (1962), later turning into the Norway for NCL. The Queen Mary turned a resort in Lengthy Seashore, CA. Many individuals who sailed on the QE2 convey it up in dialog as the perfect ship they ever sailed.
- The mystique of the phrase “Transatlantic.” Cunard is the one cruise line working scheduled transatlantic service. The Queen Mary 2 is the ocean liner constructed for that objective. We had been at a gala museum dinner just a few weeks in the past. When journey was mentioned, one other couple talked about “transatlantic crossing.” That opened the dialog about Cunard and the way they loved their journey. When “transatlantic” is talked about, just one line and one ship involves thoughts.
- The Cunard memorabilia. I serve on a few committees for a neighborhood nonprofit. At a current assembly I observed the man sitting to my proper was taking notes together with his Cunard pen. Due to the standing and title recognition, folks are likely to put on their hats and jackets in on a regular basis life as soon as they get residence. The stuff you purchase within the onboard present store confers bragging rights.
- The kennel onboard QM2. If folks discuss bringing their pets alongside on trip or needing to discover a pet sitter, the onboard kennel on the Queen Mary 2 typically comes up in dialog. We don’t have any associates with firsthand expertise utilizing it, however many individuals crusing transatlantic make a degree of visiting the kennel. They’ve a Liverpool lamppost and a NYC fireplace hydrant. One other city legend is the lead time to ebook area within the kennel is much longer than the lead time reserving a cabin.
- Everybody who cruises has their favourite cruise line. The world of vacationers has transitioned to informal costume, but Cunard nonetheless has significantly formal evenings. Different luxurious manufacturers would possibly favor nation membership informal. Cunard lets passengers know shorts and different informal put on is discouraged in public areas after 6:00 PM. If you wish to costume down, the buffet restaurant can accommodate you. Folks keep in mind formal nights embrace folks in night costume, nationwide costume, kilts and navy costume uniforms.
- They fear concerning the future. Whenever you chat socially about cruise journey, the folks commenting on formality marvel what the long run holds for Cunard. They share opinions Child Boomers could be the final era appreciating formality. What subsequent? This opens up spirited dialog at a celebration. Cunard launched the Queen Anne earlier this 12 months. The ship has been designed to draw the subsequent era. That is sensible. At this level within the dialog the veteran Cunard’ers typically comment “However it’s totally different from the opposite ships!” They recite the options of their favourite Cunard vessel. Veteran passengers see a necessity for change whereas wanting issues to remain the identical!
Cunard has an fascinating market place. It has a excessive stage of name recognition and an intense loyalty. Each cruise line has it’s followers. Viking has turn into synonymous with river cruising. Like Concorde, Rolls Royce and Tiffany, Cunard has achieved a permanent legacy in a crowded market.
That’s why it’s a terrific dialog starter.
cowl photograph: Britannia eating room as seen from entrance, credit score Bryce Sanders
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