ARLINGTON, Virginia—Knowland introduced a rise of fifty % in conference and convention heart platform utilization in 2023. This speaks to the influence of data-driven insights in staying forward of the competitors and rising income from the complete vary of house sizes.
Knowland’s current assembly planner survey confirmed that teams usually tend to relocate occasions to various markets than transfer down in chain scale to cut back prices. This means a chance for non-hotel venues to compete for group enterprise.
- Common reserving comparability—Conference facilities and non-hotel assembly venues notice the significance of data-driven insights when competing with inns that common 20,000+ of assembly house. Knowland information exhibits that these resort venues dominate within the High 25 markets, over 2-1. The common massive resort venue in the US booked 397 occasions in 2023, whereas the typical non-hotel venue booked 188 occasions.
- Alternatives for non-hotel venues —As assembly planners contemplate alternate locations and venues to handle assembly prices, conference facilities have a chance to fill this want. Bigger assembly house areas are turning to data-driven analytics to fill want durations, analyze account conduct, and perceive goal market traits for occasions for 25 or extra attendees.
- Leveraging information to seize occasion demand—Convention and conference facilities are leveraging information to seize occasion demand. Perception into traits by market, trade, and assembly dimension; reserving historical past and preferences; competitor exercise; and account intelligence are just a few of the insights they’ll apply to compete of their markets.
Jeff Bzdawka, CEO of Knowland, mentioned, “Reserving teams is a sophisticated enterprise with many transferring items. There may be additionally fierce competitors amongst venues throughout all assembly sizes. We consider that discovering that enterprise shouldn’t be sophisticated. Knowledge ought to be simply accessible and supply the appropriate perception on the proper time. We’re excited to see the expansion in our convention heart enterprise and look ahead to working with these venues to make sure they’ve the market and account intelligence to seize occasion demand.”
