Common Orlando has shared a sneak peek at its Tremendous Bowl LIX business for Epic Universe on the finish of the Large Sport between the Kansas Metropolis Chiefs and Philadelphia Eagles on February 9, 2025. Right here’s the announcement, full 30-second advert, and ideas about UOR’s two-minute drill for Epic Universe earlier than the brand new park opens.
In line with Common, the Epic Universe portals will open on Tremendous Bowl LIX viewers’ tv screens this Sunday night time. As a part of the extremely anticipated commercials that can air, Common Orlando Resort is debuting a brand new advert that includes the worlds of Tremendous Nintendo World, How one can Prepare Your Dragon – Isle of Berk, Darkish Universe, and The Wizarding World of Harry Potter – Ministry of Magic. (Poor Celestial Park!)
These new lands are positioned inside Epic Universe, Common Orlando’s fourth theme park (third should you don’t rely the water park; please cease attempting to make fetch occur now that you’ve got an actual third gate, Common). Common Epic Universe opens on Might 22, 2025.
The Kansas Metropolis Chiefs and Philadelphia Eagles will face off in Tremendous Bowl LIX at Caesars Superdome in New Orleans, Louisiana on Sunday, February 9, 2025. Kickoff is at 6:30pm Jap, and viewers will be capable of see the Epic Universe spot proper after the large recreation ends and simply earlier than the official trophy ceremony, which is anticipated to be shortly after 10pm.
In line with Common, the Epic Universe advert will leaving viewers saying, “You’ve acquired to see this!” Right here’s a have a look at the total Tremendous Bowl 59 business for Common’s Epic Universe theme park:
You gotta see this 💫 Try our spot airing on Sunday throughout the Large Sport! Might 22, 2025 is the official Grand Opening of Common Epic Universe theme park. Be taught extra: https://t.co/H86xl85yoy pic.twitter.com/JM4KUaYPqn
— Common Orlando Resort (@UniversalORL) February 7, 2025
The Epic Universe advertisements begins with a mother stating “let’s simply get a more in-depth look” to her household of their yard earlier than strolling by means of a portal to The Wizarding World of Harry Potter – Ministry of Magic. The advert then continues by following the household by means of Isle of Berk, Darkish Universe, and Tremendous Nintendo World as they expertise 5 immersive worlds in a single wonderful theme park, with the advert declaring that “our universe…won’t ever be the identical” and the household’s daughter saying the “whoa, you’ve gotta see this!” catchphrase as she exits the portal into the yard.
So far as Tremendous Bowl commercials go, this isn’t going to be on any ‘better of’ lists on Monday morning. However that isn’t actually the purpose right here. Corporations like Budweiser, Coca-Cola, Pepsi, and different staples of Tremendous Bowl spots are airing intelligent advertisements to boost model consciousness and affinity. It’s not like anybody noticed the “wassup” or Clydesdale advertisements and requested themselves, “what’s this beer firm throughout these oddball advertisements?” All the above are well-established–American establishments, even.
It’s an analogous story with Disney’s iconic “What’s Subsequent” business. That spot has been working for many years on the finish of the Large Sport, and doesn’t present any footage of the parks–only a hero from the successful staff proclaiming “I’m going to Disney!” It’s not advertising something, particularly, at Walt Disney World or Disneyland, but it’s invaluable for the model and its place as an American establishment.
The aim of this Epic Universe advert is completely different. It’s introducing the third theme park at Common Orlando to basic audiences for the primary time. From that perspective, it’s successful. It highlights the lands about which friends will care most, and showcases some iconic moments from these.
My solely critique, if I had been to supply one, is that Donkey Kong didn’t make an look. The Nintendo portion may’ve been only a second longer to indicate that aspect of the land, as Tremendous Nintendo World is presumably the largest draw of Epic Universe. In any other case, it will get the job carried out.
Personally, I’m wondering if that is the kickoff of Common Orlando’s closing drive for Epic Universe to get folks to e book journeys earlier than the park opens. That clearly isn’t till Might 22, which continues to be a couple of months away. So it would seem to be there’s loads of time. However there actually isn’t, at the very least not for the opening summer season.
The prime window for summer season trip bookings is correct now, and it’s rapidly closing.
Many households begin speaking concerning the upcoming 12 months’s journeys throughout the winter holidays, which means from Thanksgiving to New Yr’s Eve. Late December by means of January are usually the largest months of the 12 months for journey planning. Individuals aren’t seeing advertisements in April and planning for Might in consequence–that’s inadequate lead time for many households between reserving and touring.
That is exactly why we anticipated to see a primetime particular about Epic Universe on NBC and Peacock someday final vacation season, and predicted as a lot final 12 months. That clearly turned out to be improper. However actually, it’s loopy to second-guess Common’s strategy to advertising Epic Universe.
Final 12 months’s land-by-land reveal of Epic Universe was masterful, and people movies have racked up over 1 million views throughout platforms. Epic Universe acquired much more free advertising from fan websites, influencers, and conventional media, so it’s seemingly that the precise attain is much past that.
It’s fully doable that Common decided that Epic Universe didn’t want a extra aggressive launch advertising blitz based mostly on early trip bundle gross sales. Or it’s doable that this Tremendous Bowl advert is the beginning of it, as Common is extra targeted with attracting friends after Summer season 2025; anybody who books for June or July on account of this advert is a bonus.
Talking of trip packages, I’m actually somewhat stunned that Common Orlando hasn’t launched common single and multi-day tickets for Epic Universe. At this level, it’s nonetheless all multi-day bundles–single day Epic Universe tickets are solely out there to Annual Passholders.
I’m stunned that Common Orlando has caught to this strategy for thus lengthy, which means that it’s working they usually don’t want to open gross sales additional, with admission to solely Epic Universe for most people. That, or they’re being cussed and wish to seize as many gross sales as doable this fashion, “locking in” visits to Common Studios Florida and Islands of Journey. Trip planners balking at this and as an alternative opting to go to Walt Disney World will be the greatest means {that a} “rising tide lifts all ships” in Summer season 2025.
Regardless, questions on when Common Orlando will launch common tickets for Epic Universe is the second-most widespread inquiry we’ve been getting concerning the new park. The reply is, fairly merely, “I don’t know.” I’d’ve beforehand guessed that it could’ve occurred by late December or early January. (Fallacious once more!) At this level, perhaps they’ll give it one other week or two after the Tremendous Bowl advert? However the true reply, once more, is that I do not know.
Fortunately, we’ve a bit higher perception into the #1 query, which is when will Epic Universe start comfortable openings and pre-opening previews? The reply to that’s in all probability very quickly. As shared in that latest submit, new aerial building pictures present a nearly-finished park with staff being skilled. Together with that, there are rumors about Common on the brink of begin previews within the coming weeks, so that you would possibly be capable of go to Epic Universe months earlier than it formally opens.
Want journey planning suggestions and complete recommendation on your go to to Central Florida? Be certain that to learn our Common Orlando Planning Information for every part about Islands of Journey and Common Studios Florida. Additionally try our Walt Disney World Trip Planning Information for every part about these parks, resorts, eating places, and a lot extra.
YOUR THOUGHTS
What do you consider the Tremendous Bowl business for Common’s Epic Universe? Anticipate this to kickoff the house stretch advertising push for the third theme park at Common Orlando? Excited for Tremendous Nintendo World, Harry Potter’s Ministry of Magic, Darkish Universe/Basic Monsters, or the How one can Prepare Your Dragon lands and/or sights? Agree or disagree with our evaluation? Any questions? We love listening to from readers, so please share some other ideas or questions you’ve within the feedback beneath!
