The Saint Lucia Hospitality and Tourism Affiliation (SLHTA) is deeply saddened by the passing of Lorine Charles-St.Jules. She was a devoted and invaluable contributor to Saint Lucia’s tourism and hospitality trade.
Charles-St. Jules’ stellar profession spanned over twenty years. She labored with the Ministry of Tourism, the Saint Lucia Vacationer Board, and the Anguilla Vacationer Board. She was the founder and CEO of the advertising and marketing and consultancy agency PEAYE7 Advertising Worldwide and likewise guided future hospitality professionals as an Adjunct Lecturer.
Most just lately, she adeptly led the Saint Lucia Tourism Authority as Chief Govt Officer from 2022 to 2024. Throughout this time, she additionally served as an SLHTA Director, providing steering and steadfast assist to the Affiliation.
Appearing SLHTA President Erwin Louisy stated: “On behalf of the Board of Administrators, Administration, and Workers of the SLHTA, I want to prolong my honest condolences to Lorine’s household, associates, and the whole tourism fraternity. Lorine was a trailblazer in our trade, driving the development of Caribbean tourism with unwavering ardour and dedication. I labored alongside her throughout her lengthy and excellent profession, together with her tenure on the SLHTA Board. I’ll all the time bear in mind her knowledge, dedication, infectious optimism, and heat, welcoming smile. Saint Lucia has certainly misplaced a ravishing soul. Might she relaxation in peace.”
Kelly Fontenelle of Saint Lucia Tourism stated:
This hasn’t totally registered for me, and I’ll by no means accomplish that. The information has come as a shock to many, and we’re all heartbroken over the lack of this outstanding individual. I recall my days in NYC, the place Lorine would have me partying till the wee hours. When one celebration wrapped up at 2 AM, she was all the time keen to move to the following one. Every time I staggered house round 5 AM, my mother may inform I had been out with Lorine. These had been really treasured occasions. My heartfelt condolences exit to Cecil and the Charles household. Might she relaxation in peace. Please give my regards to my mother; we all know you’ll have fun up there. Gone too quickly.
Karolin Troubetzkoy
World Tourism Community Member Karolin Troubetzkoy, the Govt Director, Anse Chastanet & Jade Mountain, Chairwoman, Caribbean Biodiversity Fund, stated:
Such stunning and unhappy information. Lorine Charles-St. Jules was a cornerstone within the material of Saint Lucia’s tourism trade. Our paths crossed for a lot of a long time, and I deeply admired her ardour and innovation in advertising and marketing our beloved island. Her legacy will certainly endure within the many lives she touched and the tasks she championed. My heartfelt condolences exit to her husband, household, and all who knew her. She can be drastically missed.
