CHICAGO—Hyatt Inns Company celebrated the groundbreaking of Caption by Hyatt Chattanooga in Tennessee, set to open in early 2026. Developed by 3H Group Inc. beneath a franchise settlement with Hyatt, the lodge in Chattanooga will mix the design and luxury of an upscale, life-style lodge with the self-activation capabilities of a select-service property. Following the debut of its first property in Memphis, Tennessee, in 2022, the Caption by Hyatt model is poised to develop in a number of extra markets this yr, each in the USA and internationally.
“We’re thrilled to collaborate with 3H Group on Caption by Hyatt Chattanooga and sit up for bringing this thrilling idea to the colourful downtown space—the primary Hyatt lodge in Chattanooga,” stated Jim Tierney, senior vice chairman of improvement, Hyatt. “The Caption by Hyatt model presents a compelling proposition for each builders and visitors, providing a definite lodge product that mixes the approach to life components that visitors crave with the operational effectivity of a choose service property. The Chattanooga lodge is the perfect location for the model, set in a dense residential space with excessive foot visitors the place the property can create a welcoming assembly place for the group.”
Caption by Hyatt Chattanooga can be located downtown within the Southside space recognized for its eating places, cocktail bars, and the seasonal Chattanooga Market. The 123-room lodge is ready to turn out to be a gathering place for each guests and locals alike that includes the model’s all-day food-and-beverage idea, Speak Store, serving as a welcome space, in addition to a rooftop bar and assembly house. Company can anticipate the modern fashion and self-service facilities that outline the model. Caption by Hyatt inns supply a 24-hour market and areas for work, rest, and eating.
“Our choice to proceed our collaboration with Hyatt stems from their unwavering dedication to understanding the wants of each house owners and visitors,” stated Hiren Desai, president and CEO of 3H Group, Inc., the proprietor of the Chattanooga property. “Caption by Hyatt is an revolutionary model, and that method, coupled with its versatile design and deal with visitor expertise makes it a horny addition to our portfolio. We’re excited to convey the colourful power of the primary Caption by Hyatt lodge to our hometown of Chattanooga and sit up for enriching the native hospitality panorama.”
Along with Caption by Hyatt Chattanooga, 3H Group, Inc. has a number of executed franchise agreements with Hyatt, together with the primary Hyatt Studios lodge situated in Cell, Alabama, which broke floor final yr and is anticipated to open in early 2025.
The Caption by Hyatt model plans to proceed rising its presence each in the USA and internationally over the following a number of years. Along with the Memphis and Chattanooga areas, the model anticipates coming into California with Caption by Hyatt Roseville in collaboration with LRE & Corporations and American Hospitality Companies, Inc., and Caption by Hyatt Sacramento in collaboration with Presidio Resort Growth LLC and twenty ninth Road Capital (anticipated to open in 2026). Internationally, properties anticipated to open this yr embrace Caption by Hyatt Zhongshan Park Shanghai (China) and Caption by Hyatt Namba Osaka (Japan). In 2025, Caption by Hyatt Saigon (Vietnam) and Caption by Hyatt Sydney Capitol Sq. (Australia) are scheduled to open.
The Caption by Hyatt model is a part of Hyatt’s distinguished Boundless Assortment of luxurious and life-style manufacturers and accompanies Hyatt’s portfolio of select-service manufacturers, alongside Hyatt Home, Hyatt Place, and Hyatt Studios. Along with the expansion of the Caption by Hyatt model particularly, Hyatt has a pipeline of 127,000 rooms worldwide as of year-end 2023.
