PHOENIX, Arizona—BWH Lodges, the enterprise comprised of three resort corporations together with WorldHotels, Finest Western Lodges & Resorts, and SureStay Lodges, hosted its annual conference in Charlotte, North Carolina. With “Speed up” as this yr’s theme, almost 3,000 attendees, together with BWH Lodges’ hoteliers, operators, and companions from across the globe, got here collectively to have a good time accomplishments and set the groundwork for the yr forward and past.
“We selected ‘Speed up’ as our theme as a result of it completely encapsulates the vitality and momentum of BWH Lodges. Our firm is a strong, world community of resorts for each kind of traveler. This yr, we reached $8.5 billion in worldwide resort income and signed almost 300 new properties, together with our first-ever stunning glamping resort, the Zion Wildflower Resort at Zion Nationwide Park,” stated Larry Cuculic, president and CEO of BWH Lodges. “Our resort groups are the guts of our enterprise, and we’re grateful our world neighborhood may come collectively this week to assist form the long run and success of BWH Lodges.”
Highlights from the convention embody:
- Rising Internationally: With $8.5 billion in worldwide resort income, BWH Lodges covers all the pieces from economic system to luxurious. In 2024, BWH Lodges signed almost 300 properties.
- Increasing Luxurious: WorldHotels expanded its footprint in 2024 by including a number of new properties, together with, for the primary time, three WorldHotels Residences. One among these is the Noble Crystal Tay Ho with 955 condos in Hanoi. Set for completion in December 2026, this property marks the launch of WorldHotels-branded residences in Vietnam.
- Getting into the Glamping Business: BWH Lodges introduced its entry into the glamping trade by including Zion Wildflower Resort at Zion Nationwide Park to its portfolio. This glamping resort is on the entrance of Zion Nationwide Park and is the primary of many new glamping resorts to be added to the BWH Lodges portfolio.
- Performing within the Boutique Area: With almost 130 properties open and within the pipeline, Aiden continues its trajectory of opening new properties throughout the globe, together with its first-ever New York Metropolis resort with Aiden Lengthy Island Metropolis and new properties in Poland, Mexico, and Guyana.
- Rising within the Prolonged Keep Phase: @HOME by Finest Western at present has properties underneath building in Miami, Atlanta, and Orlando. This model gives a home-like environment with versatile, extended-stay choices and a variety of facilities designed for comfort. The corporate at present has 20 states and territories in its pipeline.
- Reenvisioning Advertising and marketing and Loyalty: The corporate introduced plans to additional outline its “Subsequent Finest” visitor and proceed to reinforce and develop its 60 million member Finest Western Rewards loyalty program. This features a forward-looking strategy to integrating WorldHotels Rewards and Finest Western Rewards into one world program.
- Enabling Success: The corporate introduced a brand new DEX 3.0 Finance Program initiative funded by BWH Lodges which affords three customized financing packages to assist resorts fund their FF&E immediately by BWH Lodges Provide. This program was designed to help hoteliers’ success and enhance their properties.
- Saying $1 Billion in Gross sales Income: BWH Lodges skilled will increase in each leisure and enterprise room nights all through 2024, serving to the model attain a milestone of $1 billion in gross sales income for the primary time.
With over 4,300 resorts in 100 international locations and territories worldwide, BWH Lodges affords improvement alternatives for builders and company in each market.
