Rezcontrol PMS works with Brakspear throughout its ‘Honeycomb Homes’ portfolio, whereas SiteMinder manages their distribution, guaranteeing visibility and optimised pricing throughout a number of channels. Since combining forces, Honeycomb homes have gone from energy to energy.
Brakspear operates a big portfolio of British pubs, together with a gaggle of ten ‘Honeycomb Homes’, which collectively account for round 140 bedrooms throughout seven of those properties – three stay standalone pubs or eating places. Every property is exclusive, typically housed in listed or historic buildings, oozing character and appeal beneath the ethos “our house is your house.” Whereas every property maintains an unbiased feel and appear, they’re run with a constant construction, notably relating to their menus and total strategy to hospitality – creating consistency for the model, which is now being matched in its operational methods and capabilities.
Brakspear aimed to streamline operations in income administration and optimise bookings, assigning the duty to Sid Kostromin, Bedrooms assist for Honeycomb Homes at Brakspear.
“We knew we would have liked to maneuver to the cloud for larger efficiencies, in addition to to allow Rezcontrol and SiteMinder to combine seamlessly”
Charges and distribution had been additionally dealt with manually, so charge setting wasn’t optimised and channel selections could possibly be hit and miss. The choice to undertake Rezcontrol and SiteMinder was subsequently pushed by the necessity to modernise and transfer to the cloud, to combine them absolutely and so higher handle room availability, pricing and distribution.
A game-changing integration
“With Rezcontrol and SiteMinder, Brakspear now has centralised entry to all key platforms, permitting for smoother administration, lowering the complexity of a number of logins – it’s so rather more simple and dependable.”
Sid explains “Bringing Rezcontrol and SiteMinder collectively created a single, centralised charge administration and bookings hub. The important thing advantage of this improve was the power for the methods to speak via a single, centralised hub, eliminating the necessity to contact every resolution supplier individually, constantly saving a big period of time.
Sid confidently states that, Rezcontrol and SiteMinder’s mixed resolution has dramatically improved effectivity for Brakspear and duties that when took hours at the moment are accomplished in minutes due to automation. “For instance, establishing a marriage promotion code was once a prolonged handbook course of, but it surely now takes me simply 30 seconds,” mentioned Sid. “Automation has diminished the executive burden, permitting myself and the workforce to deal with higher-level duties, akin to strategic planning and visitor service. I additionally perform a month-to-month assessment and maintain any exception reporting – a lot of it basically runs itself!” Sid additionally notes the standard of the assist they obtain. “Onboarding was exceptionally easy and the assist workforce, if I do want them, are wonderful.”
Maximising income via dynamic pricing and seamless distribution
“Dynamic pricing means rooms are at all times offered at the absolute best charges.”
SiteMinder supplies intensive insights and reporting capabilities that has been key for Brakespears technique. SiteMinder’s platform have helped be certain that rooms are offered at the absolute best charges via dynamic pricing, and that availability is at all times up-to-date throughout all channels. Whereas they proceed to depend on OTAs like Reserving.com, the system has improved total management and effectivity in managing these relationships. “Managing distribution is rather more efficient. Availability and pricing are robotically up to date throughout all channels, stopping double bookings or discrepancies between platforms.” Sid explains.
Embracing innovation with ease
“With coaching and assist, employees now realise how a lot simpler it’s to work with clever user-friendly applied sciences.”
Change at all times includes some degree of complexity, and resistance – with the improve to Rezcontrol and the mixing with SiteMinder this was no exception. Honeycomb Homes would not have devoted receptionists, so it was crucial that Sid may guarantee a seamless off-site reservation course of to alleviate strain on the on-site workforce. “We did encounter some preliminary resistance,” mentioned Sid, “notably from employees who had been unfamiliar with expertise usually! Nevertheless, one of many cornerstones of my position is to offer on-site coaching and hands-on assist, particularly in the course of the transition, which helped ease any issues. Now it’s absolutely embedded, they not often must name me!” Employees quickly turned extra assured, additionally realising how the brand new methods diminished their workload whereas bettering accuracy, and created extra time for them to spend with their company.
Sid explains “Eliminating handbook processes and the effectivity of methods like Rezcontrol and SiteMinder enable me to work extra successfully, liberating up time for different essential duties, In as we speak’s market, embracing automated expertise is crucial, and we have now lastly discovered the mixture that works for us. The advantages of those fashionable methods are evident in our day-to-day operations.”
Reaching new milestones of success
So, can Brakspear see quantifiable outcomes from the implementation of Rezcontrol and SiteMinder? Utilizing the mixed resolution with SiteMinder and Rezcontrol has undoubtedly improved productiveness and diminished operational prices for Brakspear.
“The return on funding is evident – with out the brand new expertise, we wouldn’t be promoting rooms as successfully or reaching the occupancy ranges we’re seeing, whereas we have now elevated productiveness and diminished operational prices”
Sid didn’t hesitate when requested what steerage he’d supply to fellow hoteliers who want to obtain related outcomes, “I strongly suggest all hoteliers to put money into a dependable Property Administration System (PMS) and distribution platform. After working with each Rezcontrol and SiteMinder individually for a few years, I see them as the very best options out there. In as we speak’s trade, handbook administration of bookings is not possible. The mixing of those two continuously innovating merchandise has introduced vital enhancements to our operations at Brakspear, streamlining duties and guaranteeing easy enterprise processes. We dwell in an automatic world, so automated lodge tech is important.”
Sid Kostromin
Bedrooms assist | Honeycomb Homes | Brakspear
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