Alterra Provides One other Luxurious Resort With Acquisition of St. Moritz, Switzerland


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On April 4, 2024, Alterra Mountain Firm, proprietor of the Ikon Cross, introduced that it added one more resort to its ever-growing lineup. For the 2024/25 winter season, Ikon Cross holders can ski one of many world’s most iconic and historic ski areas: St. Moritz in Switzerland.

The resort is positioned within the higher Engadin Valley of the Swiss Alps. It grew to become well-known for internet hosting the long-lasting 1928 and 1948 Winter Olympics and 5 FIS Ski World Championships. It’s the sixth European ski vacation spot to affix the Ikon ranks. St. Moritz has 9 completely different ski areas, and Ikon go holders can have 7 days to discover all of them subsequent yr.

“We’re thrilled to supply extra of Switzerland as we welcome St. Moritz and invite the Ikon Cross neighborhood to find all that these unimaginable 9 areas inside St. Moritz have to supply,” Erik Forsell, the Chief Advertising Officer of Alterra Mountain Firm, mentioned in a press launch.

Including St. Moritz to the Ikon lineup brings the entire variety of locations on the go to 59. Lots of these are famend for exclusivity and luxurious choices — like Aspen, Deer Valley, Jackson Gap, Zermatt, and Solar Valley.

St. Moritz is on par with all of these resorts. Sharing the title of probably the most unique ski resort within the Alps with Gstaad, it boasts 38,301 sq. acres of skiable terrain between 9 ski areas. It additionally contains 87 World Cup-standard slopes and pistes. It’s among the many area’s largest and most various ski resorts.

St. Moritz: Luxurious Resort, Ski Tradition Icon

Lindsey Vonn; st. moritz jouns the Ikon pass
Lindsey Vonn on the FIS Alpine World Ski Championships in St. Moritz; (picture/Erich Spiess, Crimson Bull Content material Pool)

St. Moritz claims to be the birthplace of winter tourism. In 1864, a lodge pioneer Caspar Badrutt invited a bunch of summer season friends to return in the course of the winter. In the event that they didn’t take pleasure in themselves, he supplied to reimburse them for his or her keep. The vacationers got here again and fell in love; thus, winter tourism was born, in response to St. Moritz.

Since then, the resort has been an icon of ski tradition. Within the final 160 years, it’s hosted two Olympic Video games and 5 Alpine Ski World Championships, and it’s yearly residence to the women’ Audi FIS Ski World Cup.

“As an alpine icon and birthplace of winter tourism, St. Moritz is worked up to affix the Ikon Cross neighborhood. We’re proud to be part of this like-minded neighborhood of probably the most excellent winter locations on the globe, and welcome Ikon Cross holders to our particular place within the Swiss Alps,” Thomas Rechberger, with enterprise growth for Engadin St. Moritz Mountain Pool, mentioned in a press launch.

The 9 ski areas encompassed inside St. Moritz are Corviglia/Piz Nair, Corvatsch/Furtschellas, Diavolezza/Lagalb, Pontresina/Languard, Zuoz, Samedan, La Punt, Maloja, and S-chanf.

“From the picturesque slopes to the unimaginable meals to the Swiss alpine tradition, St. Moritz is the brand new vacation spot so as to add to your bucket checklist,” mentioned Forsell.

Ikon passes for the 2024/25 season are presently at their lowest costs and can stay there till April 18. Go to the Ikon web site to buy its season go choices and plan a visit to Switzerland subsequent season to ski St. Moritz.



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