PLANO, Texas—Aimbridge Hospitality strengthened its know-how stack with a newly developed proprietary knowledge reporting platform, Aimbridge Intelligence, constructed to offer transparency and collaboration with homeowners.
Housed in OwnView, a portal out there to Aimbridge homeowners, Aimbridge Intelligence creates alternatives for homeowners with entry to info, together with efficiency knowledge supposed to supply flexibility and self-service capabilities to enhance the work of property assist groups.
“We’re continuously striving to be essentially the most trusted lodge operator within the trade, and we’re dedicated to fixing challenges and celebrating successes with our proprietor companions, which led to the creation of OwnView and Aimbridge Intelligence to additional prioritize their wants,” mentioned Craig S. Smith, CEO, Aimbridge. “This know-how providing is one other vital step we’re taking as a part of a brand new chapter at Aimbridge, offering clear, collaborative options for our homeowners whereas holding ourselves accountable in our performance-driven tradition.”
Constructed on Energy BI to automate knowledge integration and updates, Aimbridge Intelligence offers homeowners close to real-time entry to STR efficiency, RevPAR Index, profitability, visitor service, and turnover knowledge. Via this knowledge device, homeowners can view the metrics related to their particular person lodges or a whole portfolio, permitting for expedited implementation of related methods to handle areas of alternative.
That is the first-generation version of Aimbridge Intelligence, and future options will incorporate AI and machine studying for demand forecasting, with different potential expansions of performance to incorporate extra complete knowledge units for deeper comparisons and pattern monitoring.
“We got down to construct a groundbreaking knowledge product that will clear up our long-standing want to offer homeowners this info and knowledge on this format, enhancing their understanding of lodge efficiency, profitability, and providers, with an elevated stage of transparency,” mentioned Keryn McNamara, chief info officer, Aimbridge. “With Aimbridge Intelligence, homeowners have direct entry to the info they’ve been in search of, permitting for deeper evaluation together with elevated effectivity and velocity in accessing related info. We’re pleased with our groups for creating this transformational device supposed to higher serve our homeowners and improve knowledge accessibility.”
