Affordability, Flexibility and Customized, Native Experiences Are Key Elements Driving Leisure Journey in 2025, Per New Report

TravelBoom Resort Advertising, a number one supplier of progressive digital options for the hospitality trade, right this moment introduced the publication of recent analysis to offer corporations within the hospitality and tourism sector with a deep-dive have a look at the evolving leisure journey panorama.

Its 2025 Leisure Journey Research provides actionable insights for the way these industries can higher attain and have interaction with leisure vacationers right this moment.

One dominant theme that emerged was that right this moment’s leisure vacationers are extra inclined to pay for these kind of experiences if corporations prioritize affordability, flexibility and personalization.

Earlier this month, the U.S Journey Affiliation revealed a report that predicted that spending on home leisure journey will enhance by 3.9%, surpassing $1 trillion in 2025. 

“Leisure journey is one in every of life’s most fulfilling experiences and financial system however, customers have instructed us that they actually need to pursue and cherish these kind of adventures,” stated Pete DiMaio, Chief Working Officer, TravelBoom Resort Advertising. “As an trade, we’d like to ensure we’re doing our half to present customers what they need and that was the impetus for why we initially commissioned this analysis.”

Under is a abstract of the report’s key findings and actionable takeaways:

• Prioritize worth and adaptability. Rising journey prices have led to elevated demand for budget-friendly choices, with reductions, bundled packages and versatile reserving insurance policies being among the many prime requests. 28% of respondents stated they had been actively in search of extra inexpensive lodging. 72% cited beneficiant cancellation insurance policies as important to lowering reserving uncertainty. 
• Make the most of personalization for larger conversions. 56% of respondents stated they most popular extra personalised journey choices.
• Embrace native tradition and wellness. 43% confirmed curiosity in wellness retreats and prioritized actions like spa therapies (83%), meditation (57%), and health courses (42%). Respondents additionally positioned a excessive worth on participating with native companies and cultural experiences – 46.2% actively search them out throughout journeys.
• Tech is a crucial journey perk. 74% cited the supply of high-speed web as one in every of their prime leisure journey work-friendly perks. 
• Maximize social media and influencer influence. Social media, significantly YouTube (24%) and Fb (18%), play a significant position in informing and driving leisure journey choices. On-line evaluations are one other impactful channel, with 70.6% of respondents unwilling to guide with out first consulting evaluations. 
• Steadiness sustainability and prices. 67% of respondents worth eco-friendly practices. 28% stated they’re prepared to pay extra for them. This discovering underscores the potential alternative to place inexperienced initiatives as cost-friendly, including additional worth to the visitor expertise. 
• Use loyalty applications to drive direct bookings. Greater than 60% of vacationers choose lodges with immediate loyalty rewards and this technique might assist to speed up direct bookings.

TravelBoom polled 500 respondents nationwide who’ve had not less than one leisure journey within the final 12 months. The survey was performed in December 2024. 

For extra info or to obtain the total report, click on right here.

About TravelBoom Advertising

TravelBoom focuses on growing and executing custom-made data-driven advertising options that drive direct bookings and progress for its purchasers. With over 25 years of expertise in digital advertising for journey and lodges, TravelBoom leverages superior information science and analytics to uncover insights and develop methods that drastically improve outcomes for our purchasers and cut back reliance on third-party channels. TravelBoom can also be host of the world’s #1 ranked Resort Advertising Podcast and its quarterly Traveler Sentiment Research each of which will be discovered at www.travelboommarketing.com.