Eric Stonestreet, a two-time Emmy winner from the 11-season Trendy Household TV sequence, has been named Norwegian Cruise Line’s (NCL) model ambassador.
The 53-year-old will play a key function in NCL’s newest advertising and marketing marketing campaign, Expertise Extra. This consists of 15 and 30-second advertisements highlighting the NCL cruise expertise and its facilities such because the racetracks at sea, high-quality eating, thrilling locations, and extra.
From Vessel Godfather to Ambassador
Recognizing Stonestreet’s wit, charisma, and down-to-earth character, the cruise line selected Stonestreet because the godfather of Norwegian Aqua in November 2024. NCL Chief Advertising and marketing Officer Adam Malone stated the expertise prompted Norwegian to pursue a deeper collaboration with the actor.
“I used to be fortunate sufficient to personally see Eric expertise one among our ships and the superb visitor service we offer, which he reciprocated with kindness and appreciation,” shared Malone. “After that second, we knew we couldn’t ask for a greater associate than Eric to characterize our model.”
In the meantime, the Kansas-born movie star praised the cruise line’s hospitality in the direction of a “new cruiser” like him. “Over the previous few months, the NCL workforce has welcomed my household and I with open arms, displaying us firsthand the big-hearted hospitality and visitor service that NCL is thought for, together with the facilities and choices that cater to each sort of traveler.”
“As a brand new cruiser, it’s an honor to have the chance to attach with future visitors and present them how far more they’ll anticipate once they sail with NCL,” Stonestreet added.
Marketing campaign Appeals To Completely different Cruisers
The marketing campaign targets a number of kinds of visitors from vacationers having fun with their first crusing to cruise fanatics. In keeping with the cruise operator, the brand new advertisements have begun showing on tv, social networks, different digital platforms, and out-of-home media.
The Expertise Extra idea was developed by NCL’s in-house inventive company Insurgent Fish with media firm Digitas final fall. Jason Winer, the co-executive producer and director of over 20 Trendy Household episodes, directed the primary advert.
In time for the rollout, NCL launched an elevated Extra at Sea package deal which now consists of extra specialty eating credit, premium drinks, and Starlink-powered web. The ability-packed bundle additionally affords $50 shore tour credit and complimentary airfare for the second to fourth visitors.
After christening Norwegian Aqua, Malone is eagerly anticipating NCL and Stonestreet’s continued partnership. “He has come on board with boundless enthusiasm, curiosity, and pleasure, and after experiencing his contagious power firsthand, we will’t await individuals to see every thing we’ve got been engaged on collectively,” he exclaimed.
