Abbey Resort Roscommon optimises distribution with SiteMinder


Set in an 18th-century Irish manor with all the trimmings of an intimate citadel, the four-star Abbey Resort Roscommon invitations friends to take in its conventional welcoming old-world attraction whereas having fun with legendary hospitality and repair.

To spherical off their expertise, friends can make the most of the award-winning amenities together with the bar, restaurant and leisure centre full with a state-of-the-art 20-metre heated pool, gymnasium, sauna steam-room and jacuzzi.

A singular property within the centre of the Emerald Isle

Nestled amid the inexperienced rolling hills of Eire’s Hidden Heartlands and a mere 90 minutes from Dublin is the place one can find the 12th-Century Dominican Abbey. Positioned within the verdant Irish Midlands, these environment make the Abbey Resort Roscommon good for a calming getaway, a fairytale wedding ceremony or perhaps a centered enterprise assembly. 

That’s what the unique patriarch, an entrepreneurial native enterprise man, Thomas Grealy had in thoughts when he opened the resort over 60 years in the past. At present, the third technology of the Grealy household are operating the enterprise.

“The Grealy Household have been internet hosting weddings and occasions on the Abbey Resort since 1963. As one in all Eire’s previous couple of remaining family-run companies we’re proud to proceed the lengthy established custom and go it alongside to the following technology of the household,” says Geraldine Grealy, a member of the household run enterprise and in addition the Advertising and marketing & Public Relations Supervisor on the resort. 

“We take immense satisfaction in welcoming again the daughters and now the granddaughters who proceed to decide on the Abbey for his or her big day. There’s a deep sense of nostalgia to being a part of this ongoing story. It’s what makes the Abbey so particular, the deep sense of neighborhood and the continued assist we obtain from the individuals of Roscommon and additional afield. Steeped in historical past and heritage the resort aspires to proceed to offer this heat and pleasant welcome for a lot of generations to come back,” concludes Geraldine. 

To make sure the resort’s continued success, the staff is investing in revolutionary expertise to streamline operations and additional enhance gross sales. One such software is SiteMinder

We not too long ago spoke with Kevin Domican, Entrance Workplace and Income Supervisor on the four-star Abbey Resort Roscommon. He shared how he and his staff have been utilizing SiteMinder’s channel supervisor to avoid wasting time and optimise on-line distribution. 

Saving a number of hours every week on handbook price loading

Earlier than implementing SiteMinder, the Abbey Resort manually managed the charges on all its channels. That was time-consuming for the staff and opened the door to points equivalent to unintentional overbooking or misplaced income as a consequence of delayed price updates. Utilizing SiteMinder has solved these points for the Abbey Resort. 

“If I need to set a brand new price, I simply log in to SiteMinder, change the value and it goes out to all channels in a single click on. I now not should log into every platform individually and make the adjustments by hand. That saves me a number of hours each week,” says Kevin.

Closing out totally booked dates is simply as fast and straightforward now. “Typically we replenish quicker than anticipated and wish to shut our channels instantly. Previously, we had to do this manually and whereas we have been engaged on it, extra bookings would are available. With SiteMinder, a couple of clicks are sufficient to keep away from overbooking.”

The mixing between the Abbey Resort’s PMS and SiteMinder is one other time-saver. Whereas the workers needed to manually key in new reservations prior to now, the reserving particulars now stream instantly into the PMS.

“It is a enormous profit for us. Our entrance desk staff additionally handles reservations, so this took numerous work off their plate. This leaves them extra time to work together with friends as a result of they’re not caught behind the pc anymore,” he explains.

Abbey Hotel Roscommon

Flexibility within the selection of distribution channels

The Abbey Resort is a small property with a powerful repute and a loyal repeat buyer base. This led Kevin and his staff to give attention to their best-performing distribution channels and shut the remaining. 

“We needed to maintain our channels to a minimal, so we may higher think about our key reserving sources. That makes it simpler to observe each’s efficiency and additional optimise their manufacturing. After all, we nonetheless often attempt new promising companions. That’s simple with SiteMinder since we will open and shut channels in just some clicks.”

Stronger give attention to driving direct bookings

Like many properties, the Abbey Resort can be on a mission to extend its direct reserving ratio. One technique Kevin and his staff have been utilizing is to supply a greater price on the resort web site than on OTAs. SiteMinder makes that simple as a result of it permits hoteliers to manually set pricing on a channel-by-channel foundation. On this case, meaning giving a slight low cost to make direct bookings extra enticing. 

“Setting a separate price for our web site has been an efficient option to get extra individuals to guide direct. Doing this in SiteMinder is pretty fast and straightforward to maintain monitor of because the platform exhibits an summary of our charges on all channels.”

Entry whereas on the highway

Because the entrance workplace and income supervisor of a boutique 51 bed room resort, Kevin is commonly referred to as away from his desk. However whether or not he’s on a enterprise journey or someplace across the property, he can all the time pull up SiteMinder’s cellular model. 

“With the ability to entry SiteMinder on my cellphone offers me further flexibility. It lets me control issues even once I’m not on the desk. And if I see {that a} change is important, I can deal with it on the spot,” he says.

Intuitive consumer interface

SiteMinder’s simple consumer interface made it simple to get probably the most out of the platform straight away. To keep away from bottlenecks on his days off, Kevin determined to coach his workers to make use of the system. 

“For the reason that system is intuitive, my staff caught on shortly. Now they’ll take over once I’m out of the workplace. That manner the staff can react instantly if it turns into essential to replace charges or shut sure dates.”

Quick, pleasant and efficient assist

SiteMinder has confirmed to be a dependable and user-friendly platform for Kevin. Because of this, he hardly ever has questions or issues. However when one thing does come up, he’s discovered that he can all the time depend on the client assist staff. 

“The assistance desk may be very fast. They all the time get again to us right away and intention to clear issues up as quick as doable. That’s necessary as a result of in terms of distribution, our questions are time-sensitive. It’s reassuring to know that assist is all the time simply across the nook.”

A phrase to fellow hoteliers

Earlier than logging off, we requested Kevin if he had any recommendation for his friends. His reply was clear:

“If you happen to’re on the lookout for a channel supervisor, SiteMinder is certainly value a attempt. You and your staff will catch on shortly as a result of it’s simple to make use of and intuitive. It’ll prevent hours of labor and make your life a lot simpler. Actually, it was music to my ears once I was making use of and heard the Abbey Resort makes use of SiteMinder.”

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