Norwegian Cruise Line Broadcasts Model-New Advertising and marketing Answer for Journey Companions – Cruise Trade Information


Norwegian Cruise Line has introduced the the debut of NCL Join, a co-branding, advertising resolution that enhances the gross sales and advertising efforts of the journey companion group, whereas delivering what it mentioned was an unmatched shopper expertise, in accordance with a press release.

“As we stay dedicated to being the best cruise line to do enterprise with, and as a part of our longstanding Companions First philosophy, we’re thrilled to offer this thrilling, new platform for our journey companions,” mentioned John Chernesky, senior vice chairman of North America Gross sales. “NCL Join is one other step in the correct route to our dedication, and I sit up for seeing our journey companion group turn into extra engaged with the Model, whereas concurrently rising their companies.”

The corporate mentioned that NCL Join is a tightly built-in advertising resolution the place journey companions can instantaneously co-brand digital content material experiences pre-designed with the information and experience of the Firm’s in-house advertising crew that provides their purchasers a glance into cruising with Norwegian Cruise Line.

It provides journey companions the chance to leverage a co-branded web site full with NCL sailings for purchasers to discover whereas driving leads on to the journey advisor. The brand new product enhances NCL’s sturdy Advertising and marketing Headquarters with 800+ ready-to-use or customizable property similar to movies, flyers and extra. NCL Join provides an additional degree of promoting help obtainable to journey advisors that gives instantaneous, personalised co-branded content material in only one click on and simply shareable by way of all social media, e-mail, and different advertising media channels. Further digital experiences will launch all year long on an ongoing foundation.

“The crew at NCL shares our imaginative and prescient for the way forward for commerce advertising: make it private, make it impactful, and most significantly, make it simple for journey advisors,” mentioned Jennifer Raezer, co-founder and CMO of Method Guides. “NCL is the primary modern cruise line to deploy our resolution, bringing the total weight of its in-house advertising experience and expertise to help the advisor’s enterprise. I do know advisors are going to find it irresistible.”

NCL Join is powered by expertise from Method Guides.

 

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