The colourful metropolis resort’s income technique, pushed by STAAH’s OTA connections, resulted in a exceptional 300% year-on-year improve in direct bookings for the reason that transition.
Nestled within the coronary heart of Malaysia’s vibrant capital metropolis, IDEAS is a haven for each discerning travellers and inventive minds alike. Its distinctive mix of consolation lodging and a stimulating ambiance makes it a most well-liked alternative for each enterprise and leisure visitors. It homes a number of assembly rooms, a health centre and a swimming pool. The resort’s indulgent rooms are handsomely kitted with high-quality facilities.
STAAH solves on-line distribution administration woes
Other than offering the most effective service doable, accommodations should not neglect the necessity to maximise their gross sales channels to spice up income. Nevertheless, IDEAS was struggling to attain this with fixed connection points with a number of on-line journey brokers (OTAs). Widening on line distribution was out of the query; even sustaining present on-line channels was a problem.
With greater than 350 integrations, STAAH made it simple for IDEAS to hook up with channels, determine probably the most useful ones and optimise for them – all by a single dashboard!
Previous to STAAH, IDEAS direct bookings had been a hit or miss. Rising this zero-commission on-line gross sales channel was essential to drive up profitability.
Additional simplifying distribution and on-line bookings, STAAH connects to IDEAS’ PMS supplier – Opera, permitting seamless stream of bookings into it whereas stock and charges are transported again to the OTAs in real-time by way of a two-way XML integration.
Ease of use and complicated options
Other than a superior variety of channel connections, STAAH’s intuitive design and consumer administration had been key to driving the IDEAS group to decide on it as their know-how companion.
Usability aside, STAAH is well-known for its good options pushed by dynamic pricing. The reserving engine was an plug and use that was simply customizable to suit the IDEAS model. The three-step reserving engine is cellular responsive and embedded with wealthy options, together with room and package deal view, language and foreign money converter, promotional packages and promo codes, stop-sell particular packages, structured cancellation coverage and good pricing. These options come collectively seamlessly to drive conversions. Simple package deal creation utilizing the reserving engine’s add-on companies is a favorite function of the IDEAS group.
IDEAS prolonged its adoption of the STAAH platform to incorporate ReviewMinder, an internet repute administration instrument that permits properties to simply view and reply to on-line opinions. It additionally permits them to grasp the net sentiment by way of its insights and make enhancements as required to make sure visitor service requirements are upheld.
Unmatched buyer assist
The profitable STAAH function for IDEAS is its customer support. Based on the IDEAS group, they will depend on the STAAH Buyer Service to all the time be obtainable to assist with their queries. Properties are additionally supported by easy-to-follow and exhaustive on-line consumer manuals. Along with these, account managers proactively attain out to help properties to make use of all relevant options of the platform to optimise bookings.
300% rise in web site bookings
Since transferring to STAAH, IDEAS has reported staggering 300% improve in direct bookings year-on-year whereas bookings from OTAs grew by 200% throughout this time interval.
Via its insights and wealthy options, STAAH has not solely made a powerful industrial affect on IDEAS, it has enabled the group to accomplish extra duties in much less time and scale back friction n on-line bookings. In consequence on a regular basis life is far less complicated and extra pleasing for the IDEAS group.
Discover extra about IDEAS Kuala Lumpur Lodge at ideaskl.com
IDEAS Kuala Lumpur studies 300% improve in direct bookings with STAAH was final modified: March 4th, 2024 by
