San Diego, Feb. 26, 2024 – Cloudbeds, the hospitality administration platform powering extra reservations and happier visitors for impartial lodging companies across the globe, in the present day launched its 2024 State of Unbiased Lodging Report.
The second annual version of the report affords a novel and data-rich perspective on the worldwide impartial lodging section, shedding mild on insights and tendencies from property varieties and segments typically ignored in {industry} reporting.
Adam Harris, Co-Founder and CEO of Cloudbeds, mentioned: “The outlook for the journey {industry} in 2024 appears reasonably encouraging, with financial forecasts shifting from fears of a world recession to expectations of a mushy touchdown and reasonable development.
“Superior applied sciences are more likely to usher in a shift in how homeowners, operators, and hoteliers do enterprise as they chase demand. Unplanned overbookings, entrance desks staffed 24/7, and advertising and marketing or finance levels to optimize income will quickly be a factor of the previous. So are siloed and disparate legacy programs.
“At present, we’re happy to unveil our findings from 1000’s of impartial properties worldwide, empowering lodging companies to benchmark their efficiency in opposition to {industry} friends.”
Key findings from the report embrace:
- Occupancy patterns are projected to stay constant in 2024. With demand comparatively flat, lodges might want to focus efforts on rising market share and RevPAR.
- With vacationers anticipated to be extra price-sensitive this 12 months, hoteliers could wrestle to lift their common each day charges (ADR) and may discover new methods to hedge inflation.
- On-line journey companies (OTAs) have returned stronger than ever. In 2023, OTAs generated 60.5% of world bookings, the next proportion than in any of the earlier three years and far increased than the 39.5% of bookings generated on direct channels.
By leveraging a wealth of aggregated and anonymized information from throughout the globe, Cloudbeds has additionally recognized six new tendencies poised to reshape the journey panorama in 2024. These embrace a resurgence in lagging market segments, an uptick in inflation-busting journey hacks, and new spins on experiential journey. As well as, Cloudbeds anticipates continued development within the short-term rental sector (regardless of rumors on the contrary), new efficiencies pushed by generative AI, and rising demand for brand spanking new abilities amongst next-generation hoteliers.
The brand new tendencies complement final 12 months’s 5 key developments, that are set to proceed this 12 months: value-driven decision-making, the shift to digital entrance desks, blended journey assembly hybrid hospitality, new applied sciences to disrupt journey search and inspiration, and a shift from specializing in facilities to visitor experiences.
Cloudbeds’ findings are grounded in information from 10,000+ impartial properties, encompassing boutique lodges and visitor homes, B&Bs, and lodge teams in over 100 international locations. The outcomes are divided into 4 areas: North America, Latin America (together with Mexico), Europe, and Asia Pacific (together with Australia and New Zealand).
To obtain a free copy of Cloudbeds’ 2024 State of Unbiased Lodging Report, go to https://www.cloudbeds.com/hospitality-industry-report.
About Cloudbeds
Cloudbeds is the platform that powers hospitality, enabling tens of 1000’s of lodging companies in additional than 150 international locations worldwide to develop and thrive. The award-winning Cloudbeds Platform brings collectively expertise options to extend income, delight visitors, and streamline operations right into a single unified system, enhanced by a curated market of third-party integrations.
Based in 2012, Cloudbeds was named No. 1 PMS, No. 1 Lodge Administration System, and No. 1 Visitor Messaging Software program by Lodge Tech Report in 2023 and was acknowledged as a serious participant within the 2022 IDC Marketscape Report. For extra data, go to www.cloudbeds.com.
