The model
Grupo Brisas is a set of one-of-a-kind resort resort experiences developed and managed by the Brisas Group. Named after the well-known Las Brisas Acapulco, a mid-century gem that set the tone for jet-setting luxurious, every resort within the assortment provides a singular sampling of genuine Mexican spirit. Households benefit from the energetic adventures in Las Brisas Huatulco, whereas savvy enterprise vacationers pause within the peace of Hacienda Jurica by Brisas. At every of the properties, the service is private and the hospitality is genuine.
The problem
The workforce at Grupo Brisas aspired to offer personalised visitor experiences, each on and off property, however didn’t have the know-how to help their ambition. And not using a sturdy, hospitality-focused visitor database, they didn’t have entry to wealthy visitor profiles to leverage for advertising and marketing or to make sure an ideal resort keep.
The answer
In June of 2020, Grupo Brisas consolidated their know-how stack and have become a buyer of Revinate. They selected Revinate as a result of it’s cloud-based, straightforward to make use of, and has the important performance they wanted to activate their visitor knowledge to reinforce loyalty and drive direct bookings. It has since turn into the spine for all their advertising and marketing initiatives.
The workforce makes use of Revinate Visitor Suggestions to collect and consolidate post-stay suggestions. They meet weekly to evaluate the suggestions, rejoice the wins, and focus on operational adjustments based mostly on surveys and opinions. The workforce additionally pays shut consideration to Revinate’s Arrivals Report, which incorporates detailed desire details about arriving company, in order that the workers can present a customized keep.
Revinate Advertising and marketing has turn into a important revenue-generating platform for Digital Advertising and marketing Supervisor Luis Estrada. His strategic advertising and marketing campaigns have helped the corporate dramatically enhance direct bookings and engagement. One-time campaigns, akin to a “Breakfast Included” promotion, drove a 19% open fee and greater than 539 reservations. A marketing campaign for the nationwide vacation drove a sky-high 43% open fee and 94 reservations.
Grupo Brisas additionally makes use of automation in Revinate Advertising and marketing to drive income at important factors within the visitor journey. Upsell provides, despatched 15 days previous to check-in, encourage company to benefit from their stick with ancillary facilities and companies. Birthday provides not solely drive loyalty, but in addition drive direct bookings. Luis says, “Revinate reporting has helped me perceive one of the best time to ship campaigns to get one of the best outcomes. As a performance-driven marketer, it’s essentially the most highly effective software in my arsenal.”
The outcomes
In only a few years, Revinate has proved the worth of wealthy visitor knowledge for direct advertising and marketing and keep personalization. At this time, Revinate is the group’s prime direct channel and is credited with driving unbelievable experiences on property, as company’ preferences are studied and actioned when returning company test in.
- Lifetime income (all properties): $13M since launch in mid-2020
- Common open fee: 20% (per marketing campaign in 2023)
- Common room income: $12,600 (per marketing campaign in 2023)
- Common room nights: 65 (per marketing campaign in 2023)
