[15 January 2025] – HiJiffy, a frontrunner in conversational AI for hospitality, has launched its newest innovation, the Campaigns Supervisor, designed to additional streamline and automate visitor communication throughout all the visitor journey. By integrating real-time knowledge from a resort’s Property Administration System (PMS), this device considerably simplifies operations whereas delivering tailor-made and well timed messaging to friends by way of WhatsApp, with SMS as a reliable fallback.
The Campaigns Supervisor addresses important ache factors within the hospitality sector, permitting motels to automate communications triggered by key visitor actions, resembling reserving confirmations, check-in notifications, or departure messages. Moreover, motels can schedule campaigns at optimum touchpoints throughout a visitor’s keep, together with breakfast promotions, pleased hour reminders, or unique upselling alternatives.
“This device was constructed to sort out frequent challenges in visitor communication, resembling fragmented techniques and inconsistent engagement,” says Tiago Araújo, CEO of HiJiffy. “By automating repetitive duties and centralising messaging, the Campaigns Supervisor boosts operational effectivity for resort groups whereas delivering a easy and personalised expertise for each visitor.”
Araújo provides: “One of many nice examples we now have is Kabannas, the place they’re utilizing our Campaigns Supervisor to ship upselling alternatives from Oaky at particular occasions of the visitor journey and have a 36% conversion fee.”
A New Commonplace in Personalised Communication
The Campaigns Supervisor affords superior concentrating on capabilities, enabling motels to section their viewers utilizing standards like demographics, preferences, and interplay historical past. Moreover, its dynamic messaging options enable messages to incorporate customised particulars, such because the visitor’s title or room kind, making certain every interplay feels personalised.
The device improves WhatsApp communication all through the visitor journey, protecting quite a lot of sensible makes use of at key factors of interplay:
- Pre-Arrival – Updates on reserving confirmations, on-line check-in hyperlinks, or personalised affords like room upgrades or spa remedies.
- Arrival – Important particulars resembling Wi-Fi codes, check-in directions, and breakfast schedules.
- Through the Keep – Well timed updates on on-site occasions, loyalty programme affords, or promotional campaigns to spice up in-stay income.
- Put up-Keep – Suggestions requests, thank-you messages, and unique reductions for future bookings.
The inclusion of SMS as a fallback ensures these very important messages attain friends even in places with restricted web connectivity, or for individuals who want text-based communication.
Actual-Time Insights Drive Efficiency
To assist motels refine their methods, the Campaigns Supervisor consists of a strong analytics dashboard. Motels can monitor engagement metrics resembling supply charges, open charges, and click-through charges to measure marketing campaign success. These insights enable hoteliers to adapt messaging methods, check variations, and optimise for higher ROI.
Confirmed Success
Throughout its testing part, the Campaigns Supervisor demonstrated spectacular outcomes, reaching a 99% message supply fee and an 84% open fee. Utilizing WhatsApp as a communication channel is essential for motels seeking to join with their friends, particularly when in comparison with the 36% common efficiency of hospitality e mail campaigns within the EMEA area, as reported by business benchmarks.
This mix of effectivity and effectiveness allows motels to raise the visitor expertise whereas lowering stress on resort employees.
Out there at no further price for HiJiffy purchasers on the Premium and Enterprise plans, the Campaigns Supervisor aligns with HiJiffy’s mission to simplify resort operations and enhance visitor satisfaction worldwide.
Discover out extra at HiJiffy.com
