Tremendous Bowl watchers are going to see a primary on Feb. 9. MSC Cruises will debut its first-ever Large Recreation industrial this yr.
The 60-second advert will star two yet-to-be-revealed celebrities touring on the cruise line’s upcoming flagship MSC World America.
The industrial will kick off a nationwide advertising and marketing marketing campaign highlighting what units the model aside from different cruise choices.
“Our message is obvious – a cruise trip with MSC Cruises goes past conventional expectations,” Suzanne Salas, EVP, advertising and marketing, e-commerce & gross sales, MSC Cruises USA, mentioned in a press launch.
“We provide the expertise of a lifetime, seamlessly mixing European type with American consolation,” Salas mentioned. “The Large Recreation gives an unmatched platform to showcase our first marketing campaign and first ship designed particularly for North American company.”
MSC World America
The brand new model marketing campaign kicks off an thrilling yr for MSC Cruises within the U.S. MSC World America would be the model’s largest ship to serve the North American market, ushering in a brand new world of cruising when she units sail from PortMiami on April 12, 2025.
The ship will supply 7- night time Japanese and Western Caribbean cruises, all of which is able to name at Ocean Cay MSC Marine Reserve.
MSC Cruises may even have fun the opening of the road’s new terminal at PortMiami on April 9, which would be the largest cruise terminal on the earth.
Later within the yr, the road will start providing cruises from Galveston, Texas, for the primary time, adopted by the addition of sailings to Alaska in the summertime of 2026.
MSC Cruises partnered with award-winning unbiased artistic company Highdive to develop the Large Recreation industrial.
What units MSC model aside
The nationwide advertising and marketing marketing campaign will emphasize what units MSC aside from different cruise traces:
- A dedication to the U.S. market that features basing its latest, most trendy ships at a rising checklist of homeports within the area
- All kinds of onboard facilities focusing on American vacationers
- The award-winning MSC Yacht Membership idea, providing a luxurious ship-within-a-ship expertise that includes enhanced suites; butler service; and personal bar, restaurant and pool amenities
- The beautiful Ocean Cay MSC Marine Reserve—a personal island vacation spot in The Bahamas with a number of miles of white sand seashores, turquoise waters and a spread of exercise and amenity enhancements coming in early 2025
MSC World America
Options on the brand new MSC World America embody:
- Seven districts geared toward offering distinct areas that may enable each kind of traveler to decide on their very own trip expertise
- 19 eating venues, together with the one Eataly restaurant at sea
- 18 bars and lounges, together with all-new venues like All Stars Sports activities Bar and The Loft comedy membership
- The Harbour, an all-new outside venue for households that includes the Cliffhanger over-water swing journey, a ropes course, a water park, a playground, leisure areas and complimentary grab-and-go eating
- The outside World Promenade, that includes procuring, eating and one of many longest dry slides at sea together with implausible ocean views
- The three-level World Galleria, bustling with exercise and lined with bars, outlets and eating places
- The biggest MSC Yacht Membership within the Caribbean About MSC Cruises
Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market chief in Europe, South America, the Center East and Southern Africa, with a powerful and rising presence in North America and the Far East.
The MSC Cruises fleet consists of twenty-two trendy ships with three new vessels attributable to be launched in 2025, 2026 and 2027.
The Firm operates in additional than 100 international locations world wide, providing cruises throughout 5 continents, calling at greater than 300 locations and welcoming greater than 180 totally different nationalities on board.
Pictures courtesy of MSC Cruises
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