MSC Cruises is making its mark on the Tremendous Bowl with its first “Huge Recreation” advert. The 60-second spot will spotlight the cruise line’s deal with the American market whereas that includes two soon-to-be-revealed celebrities.
The upcoming TV industrial will showcase the Swiss-Italian firm’s latest ships, its rising checklist of residence ports within the area, the MSC Yacht Membership’s premium choices, and its non-public vacation spot within the Bahamas, Ocean Cay MSC Marine Reserve.
It was produced by Highdive, a multi-awarded Chicago-based company that has labored with Lay’s, Jeep, and the Nationwide Hockey League.
Suzanne Salas, MSC Cruises USA’s EVP for Advertising, eCommerce & Gross sales, declared, “We provide the expertise of a lifetime, seamlessly mixing European fashion with American consolation.”
“The Huge Recreation gives an unmatched platform to showcase our first marketing campaign and first ship designed particularly for North American visitors,” she added, referring to their latest vessel MSC World America.
Together with its Tremendous Bowl debut, MSC teased that two movie star visitors will be part of the industrial and an MSC World America crusing.
MSC World America Paves the Approach for the North American Market
Getting into service on April 9, 2025, the World-class ship will start its first cruising season with seven-day voyages from PortMiami to the Caribbean, that includes visits to Ocean Cay. The occasion additionally represents the opening of the corporate’s new cruise terminal in Florida.
MSC’s largest North American ship is residence to 19 eating venues, 18 lounges and bars, a brand new outside venue for households referred to as The Harbor, and the biggest MSC Yacht Membership within the Caribbean.
Company can even sit up for World Promenade, a piece of the vessel that mixes buying and eating with stunning ocean views and one of many longest dry slides at sea. In the meantime, World Galleria is a three-story space with outlets, eating places, and bars.
Later this yr, the cruise operator says it should supply cruises from Galveston, Texas for the primary time. It additionally plans to supply journeys to Alaska by summer time 2026.
