WASHINGTON, DC—The American Resort & Lodging Affiliation (AHLA) will finish 2024 with a record-high 33 lively partnership agreements in a various vary of industries that replicate AHLA members’ rising curiosity within the enterprise verticals that may hold them aggressive within the years forward.
New AHLA companions embody gold companion DIRECTV HOSPITALITY, and silver companions The Coca-Cola Firm, Cvent, Jacaruso Enterprises, and LG Electronics USA. AHLA additionally welcomed a number of new affiliate companions, together with Business Inexperienced Options, Foster Garvey, USA Digital, USI, and W.Ok. Kellogg.
AHLA partnerships present a spread of corporations with high-value alternatives to extend their visibility by means of direct engagement with AHLA members. The brand new companions introduced right this moment be part of an AHLA roster of greater than 30,000 members, 80 % of all franchised motels, and the 16 largest lodge corporations in the US. Along with hoteliers, AHLA members embody state and native lodging associations, main hospitality associations, trade service suppliers and suppliers, universities, and hospitality college students.
“This esteemed group of companions will provide beneficial insights, merchandise, companies, and help to AHLA members,” stated AHLA Chief Working Officer and Senior Government Vice President Kevin Carey. “We welcome them to the AHLA crew and look ahead to collaborating to develop financial alternatives for hoteliers and the broader hospitality trade in 2025 and past.”
AHLA’s latest companions embody the next:
- DIRECTV HOSPITALITY, an AHLA gold companion, is a prime leisure answer for motels throughout the nation that provides customizable, scalable options for any measurement property. DIRECTV HOSPITALITY delivers a full suite of free-to-guest leisure that transforms properties and supplies the final word viewing expertise for company. DIRECTV HOSPITALITY will help key AHLA occasions, together with The Hospitality Present; ForWard, an occasion that celebrates girls in hospitality; and the Evening of a Thousand Stars gala, which raises funding to assist aspiring lodge workers. Go to right here to be taught extra.
- Coca-Cola Firm, an AHLA silver companion, has been refreshing the world and making a distinction for over 138 years. It has established a portfolio of drinks which are finest positioned to develop in an ever-changing market. From trademark Coca‑Cola to sports activities, juice, and dairy drinks, alcohol ready-to-drink drinks and extra, The Coca-Cola Firm has developed into a complete beverage firm. Go to right here to be taught extra.
- Cvent, an AHLA silver companion, has offered know-how to empower occasion planners, entrepreneurs, hoteliers, and journey professionals all over the world since 1999. Cvent is an trade chief within the conferences, occasions, and hospitality know-how house, and would be the occasion know-how sponsor for a number of main AHLA occasions below this partnership. Which means Cvent will deal with occasion registration, construct attendee hubs, deal with onsite registration and badging for attendees, and different elements of AHLA’s rising record of must-attend occasions. Go to right here to be taught extra.
- Jacaruso Enterprises, an AHLA silver companion, is the hospitality trade’s main supplier of distant lodge gross sales companies and coaching. As pioneers of reasonably priced and versatile gross sales outsourcing options, Jacaruso Enterprises helps lodge house owners and administration corporations enhance occupancy and income. Serving small- to medium-sized motels throughout the US, Canada, and Latin America, Jacaruso delivers skilled help designed to drive outcomes. Go to right here to be taught extra.
- LG Electronics USA, an AHLA silver companion, is the main tv supplier to the U.S. lodging and hospitality trade. LG affords a spread of sensible lodge TVs from 43-inches to 86-inches with as much as 4K decision to swimsuit just about each house from customary guestrooms to penthouse suites, in addition to digital signage options and video wall shows for convention, banquet and public areas. The highly effective LG Professional:Centric Good platform allows content material streaming, interface customization and even networked digital signage capabilities.
