BETHESDA, Maryland—Marriott Worldwide, Inc. at present proclaims the enlargement of its outdoor-focused lodging choices by way of two founding offers with key gamers within the outside lodging section. The offers embody the acquisition of the Postcard Cabins model, previously referred to as Getaway Outposts, and the execution of a long-term settlement with Trailborn.
With these outdoor-focused offers, Marriott goals to supply company and Marriott Bonvoy members extra alternative in conventional and various lodging in nature-forward locations, the place shoppers have proven rising curiosity in being immersed in nature with out sacrificing consolation. Underscoring Marriott’s deal with the outside lodging section, the corporate plans to launch an outdoor-focused assortment in 2025, anchored by these founding offers.
“Marriott has lengthy been dedicated to providing unbelievable journey experiences for each journey goal. As company are more and more fascinated about nature-immersive journey, we’re excited to construct on the unbelievable breadth of our portfolio and welcome the Postcard Cabins and Trailborn portfolios to Marriott Bonvoy as we ship extra lodging and experiences in awe-inspiring locations,” mentioned Leeny Oberg, chief monetary officer and government vp, growth, Marriott Worldwide. “Whether or not you’re in search of bespoke lodging close to pure wonders, an elevated tenting expertise, or off the overwhelmed path excursions in nature, our deliberate outdoor-focused assortment is predicted to supply a broad array of choices for seasoned adventurers and first-time explorers.”
Immersive Lodging for Outside Adventures
The Postcard Cabins and Trailborn portfolios are set to reinforce Marriott Bonvoy’s already strong portfolio of thrilling locations throughout the globe with the addition of other lodging equivalent to tiny properties and cabins in pure locations and distinctive lodging close to outside wonders like nationwide parks, deserts, ski areas and shorelines.
- Postcard Cabins
Marriott has acquired the Postcard Cabins model, which was previously referred to as Getaway. The Postcard Cabins portfolio supplies particular person vacationers and small teams the chance to unplug and revel in nature. Every property, which consists of groupings of tiny cabins, is situated inside two hours’ drive of main metropolitan areas. Set on expansive woodlands, the cabins are dog-friendly and have trendy design, non-public loos, full kitchens, and ample house between cabins for privateness and leisure. The present Postcard Cabins portfolio, comprised of 29 properties with over 1,200 cabins throughout the US, will function below long-term agreements with Marriott. The Postcard Cabins portfolio can be anticipated to be a part of Marriott’s deliberate outdoor-focused assortment with anticipated integration into Marriott Bonvoy’s system and platforms, together with Marriott.com and the Marriott Bonvoy cellular app, in 2025.
“In becoming a member of Marriott, we’re excited to carry the Postcard Cabins expertise to a worldwide viewers searching for precisely what we provide—a spot to decelerate, disconnect from the on a regular basis and spend money on the relationships that matter most. What began a decade in the past with a small group of believers within the energy of spending free time in nature, has grown right into a nationwide motion, which we anticipate will solely collect steam with Marriott’s expansive attain,” mentioned Jon Workers, founder and CEO of Postcard Cabins.
- Trailborn
Marriott has additionally entered right into a long-term settlement so as to add Trailborn’s portfolio to Marriott’s system. As an modern outside hospitality model, Trailborn is targeted on bringing bespoke resorts constructed for journey to the good American outside. Trailborn’s present and pipeline portfolio consists of 559 rooms throughout 5 iconic outside locations, with a number of tasks in growth. They’ve areas close to Rocky Mountain Nationwide Park, Grand Canyon and in Highlands, North Carolina, with properties to return in Wrightsville Seaside, North Carolina, and Mendocino, California. Trailborn provides design-forward lodging impressed by every property’s distinctive locale, experience-driven programming, curated meals and beverage choices, and insightful property groups to assist company chart their exploration. Trailborn’s present portfolio will probably be a part of Marriott’s deliberate outdoor-focused assortment, with anticipated integration into Marriott Bonvoy’s system and platforms, together with Marriott.com and the Marriott Bonvoy cellular app, in 2025.
“We’re thrilled to announce Trailborn’s settlement with Marriott, enhancing and underscoring our mission to supply vacationers with distinctive entry to the nation’s most extraordinary outside locations, ship experiences company love, and preserve the distinctive character of Trailborn’s impartial spirit,” mentioned Mike Weiss and Ben Weinberg, co-founders and co-CEOs of Trailborn. “Trailborn is worked up to work alongside Marriott to supply company with the proper mix of consolation and journey in beautiful outside settings.”
Thrilling Growth Alternatives for Franchisees and Homeowners
With a deal with upscale and upper-upscale lodging in nature-forward locations, Marriott’s anticipated outdoor-focused assortment is predicted to be conversion pleasant, offering thrilling alternatives for franchisees, house owners, and builders seeking to affiliate their outdoor-focused properties with Marriott’s highly effective portfolio and Marriott Bonvoy, with over 219 million members.
