Marissa Sim will oversee strategic planning, enterprise improvement initiatives, commerce engagement, and advertising efforts for Singapore within the areas of Northern and Southwestern Europe, which embody the UK, Eire, Spain, Portugal, and the Nordic nations.
The Singapore Tourism Board (STB) has formally introduced the appointment of Marissa Sim because the Space Director for Northern and Southwestern Europe. On this capability, she is going to oversee strategic planning, enterprise improvement initiatives, commerce engagement, and advertising efforts for Singapore within the areas of Northern and Southwestern Europe, which embody the UK, Eire, Spain, Portugal, and the Nordic nations. Ms. Sim will start her new position on December 1, 2024.
Previous to this appointment, Ms. Sim served because the Assistant Director of Hospitality Business Growth in Singapore, the place she collaborated intently with lodge companions to facilitate enterprise restoration and implement enterprise transformation methods within the aftermath of COVID-19, with an emphasis on technological innovation and sustainability. Throughout her tenure, she was pivotal in encouraging motels to undertake and innovate new technological options. Moreover, she contributed considerably to the creation of the Lodge Sustainability Roadmap in collaboration with the Singapore Lodge Affiliation.
In her remarks concerning her new appointment, Ms. Sim said: “I think about it an amazing honor to imagine this place, significantly given the importance of the European marketplace for Singapore’s tourism sector. I goal to maintain the sturdy development in tourism that has been noticed over the previous 12 months. As of October 2024, customer arrivals from the UK have elevated by over 26% year-on-year, totaling 486,690 guests, whereas arrivals from Spain have risen by greater than 18% year-on-year, reaching 58,820 guests. I’m wanting to collaborate intently with market companions to keep up this upward development pattern and to welcome an rising variety of guests who want to have interaction with Singapore’s exceptional experiences and choices, particularly as we commemorate 60 years of independence subsequent 12 months.”
Ms. Sim has been employed by the Singapore Tourism Board since 2013. Earlier than assuming her place as Assistant Director of Hospitality Business Growth, she was assigned to the Ministry of Commerce and Business inside the North America and Europe Division, the place she labored to boost financial and commerce relations with important authorities and enterprise stakeholders from these areas.
Ms. Sim succeeds the present Space Director, Mr. Michael Rodriguez, who’s returning to Singapore to just accept a brand new place.
