BETHESDA, Maryland—Curator Lodge & Resort Assortment introduced a partnership with Good Pharma, a purposeful tea and occasional model, for the visitor expertise with a concentrate on wellness. Good Pharma merchandise can be found at Viceroy DC and Lodge Zena, two Curator member properties within the Washington, D.C. space.
This partnership permits friends at chosen properties to have Good Pharma’s merchandise in numerous types, together with a welcome beverage, mocktails, or weekend brunch French press espresso. These choices are additionally out there at resort shops. The collaboration contains coaching resort meals and beverage groups with in-depth product data.
“Wellness and self-care are a central a part of the visitor expertise. We all know there’s a requirement amongst vacationers for extra wellness-centric practices, however every visitor navigates their idea of self-care throughout their travels in numerous methods”, mentioned Jennifer Barnwell, president of Curator Lodge and Resort Assortment. “Our partnership with Good Pharma will discover visitor demand for high quality alternate options to conventional choices that infuse wellness into numerous facets of a resort keep. Working with the meals and beverage groups at Viceroy DC and Lodge Zena, each managed by Viceroy Motels and Resorts, has resulted in an ideal collaboration as Viceroy has a celebrated historical past of infusing uniquely genuine experiences into their companies that mirror evolving visitor preferences.”
Jill Portman, founding father of Good Pharma, added, “Lodge friends’ expectations have shifted considerably since 2020 with friends focusing extra on staycations and wellness retreats. Motels are specializing in alternatives to bolster this demand by creating alternatives for restorative rejuvenation. Wellness is now not confined to spas, with a chance to introduce wellness into banqueting rooms, poolside, and even eating. Whereas our merchandise are already featured in lots of 5-star spas nationally, we’re excited to be driving this class with purposeful drinks that ship a style expertise distinctive sufficient to be served all through hospitality.”
