SAS and Scandic Accommodations Staff As much as Provide Enhanced Advantages to Loyalty Program Members

Scandic and SAS, two vital gamers within the Nordic journey trade, have shaped a strategic partnership to supply unique advantages to their loyalty program members, set to roll out within the first quarter of 2025.

The partnership, titled “Mates with Advantages,” intends to supply enticing and aggressive advantages to clients via shared touchpoints. It hopes to create extra customized and seamless journey and resort experiences for the over 11 million members within the two main loyalty packages.

The partnership’s preliminary stage entails enabling standing matching between Scandic Mates and EuroBonus and facilitating simple level conversion between the packages. These advantages can be launched within the first quarter of 2025, with extra to be launched later within the 12 months.

Jens Mathiesen, President and CEO of Scandic Accommodations Group, expressed anticipation for the partnership, stating that it’s going to create robust incentives for patrons to decide on Scandic and SAS for his or her journey wants. Equally, Anko van der Werff, President and CEO of SAS, highlighted the distinctive providing that the partnership will present to reinforce the journey expertise for his or her EuroBonus members.

Within the fall of 2024, Scandic launched a brand new model of its loyalty program, Scandic Mates, to reinforce its industrial providing, construct loyalty, and provide extra related experiences. The partnership with SAS aligns with the continued improvement of Scandic Mates as a standalone loyalty program designed to create added worth for members of each firms’ loyalty packages over time.

Scandic is the biggest resort firm within the Nordic international locations, with roughly 280 accommodations and 58,000 resort rooms in operation and beneath improvement at greater than 130 locations. SAS is a significant airline working in the identical area.