Norwegian Cruise Line (NCL) and the Nationwide Hockey League (NHL) simply established a multi-year US partnership to permit sports activities followers and cruise fans to get pleasure from shared content material, launches, and promotional provides from the 2 manufacturers.
In a first-of-its-kind tie-up, the North American sports activities league named NCL because the official cruise line of the NHL.
The collaboration offers NCL unique advertising alternatives, linking the model with the NHL and its followers by the league’s in depth advertising, digital, and social media platforms.
Thrilling Promotions and Free Cruises for Hockey Followers
One of many partnership’s main initiatives is assigning NCL because the presenting sponsor of the NHL’s weekly prime targets content material and the extremely awaited aim of the yr.
Hockey followers get to vote on the aim content material proven on NHL platforms. In alternate, they will win a grand prize, a free cruise, and different thrilling rewards.
So, don’t be stunned in the event you see NCL’s brand in NHL’s main occasions such because the NHL All-Star Weekend, NHL Winter Traditional, and NHL Stadium Sequence.
You’ll additionally see the cruise line on ESPN, TNT’s Digitally Enhanced Dasherboards (DED) promoting, and the Stanely Cup Playoffs.
New Partnership Blends Sports activities and Journey Promotions
NCL Chief Advertising Officer, Adam Malone, expressed anticipation at having the 2 organizations carefully linked.
❝ We’re thrilled to be partnering with the NHL. The fervour and pleasure we see from their followers is really contagious, and we share that very same electrifying ardour for touring the globe and delivering extra to see, extra to do, and extra to get pleasure from for our friends. By means of this partnership, the NHL has supplied a implausible platform for us to attach with their followers, and we can not wait to point out them how they will ‘Expertise Extra at Sea’ with NCL❞ – Malone mentioned.
Jason Jazayeri, NHL’s Vice President for Enterprise Growth, famous how the alliance will heighten NHL followers’ pleasure. “Leveraging our award-winning DED signage and connecting the NCL model to a few of our most celebrated in-game moments helps construct extra pleasure for our partnership in a means that’s genuine to our followers,” Jazayeri defined.
“We sit up for partnering with one of many world’s main cruise strains and serving to drive a deeper connection between their model and our passionate fan base,” he concluded.
READ MORE: NCL Brings Wheel of Fortune Recreation to Predominant Theater by 2024
Final yr, Norwegian Cruise Line additionally welcomed ties with the baseball group Miami Marlins.
