AUSTIN, Texas—Cendyn has acquired Knowland in a strategic acquisition that presents a chance to boost gross sales prospecting by yielding better bookings within the MICE (conferences, incentives, conferences, and occasions) area.
Knowland’s platform consists of market intelligence information on conferences and occasions gathered from over 7,500 accommodations throughout america and a handful of worldwide markets. Knowland’s merchandise join hoteliers with market insights to drive income, speed up the gross sales cycle, and optimize processes to realize group gross sales targets.
Alongside Cendyn’s present buyers, earlier this 12 months, Cendyn welcomed Austin-based Haveli Investments to its personal fairness portfolio. With their give attention to know-how firms, the backing by Haveli Investments together with Accel-KKR places Cendyn on a path of innovation within the hospitality trade. The pairing of Knowland’s assembly and occasion information with Cendyn’s Gross sales CRM, Proposals, and Grouprev platforms provides the chance to permit clients to search out and drive group bookings with a single answer.
“To successfully promote group enterprise, hoteliers want quick entry to information, and Knowland’s occasion intelligence platform is undoubtedly the market chief on this space. Its gross sales intelligence enhances our Gross sales CRM, serving to hoteliers discover their audience. Then, utilizing our Proposals and Grouprev platforms, hoteliers can full the reserving course of. It’s the proper match with our dedication to serving to hoteliers ‘Discover, Guide, and Develop’ their enterprise. With Haveli Investments’ dedication and experience in know-how becoming a member of our enlargement, we’re poised to ship a vibrant future for Cendyn’s clients,” stated Jack Blaha, CEO, Cendyn.
“Salespeople thrive on data, and over the previous 20 years, Knowland has supplied them with important information to assist goal new enterprise efforts and hone in on real leads,” stated Jeff Bzdawka, CEO, Knowland. “This thrilling new period furthers our dedication to bettering the working lives of lodge gross sales groups and helps shift the needle in the direction of a proactive gross sales method to group enterprise.”
In line with the U.S. Journey Affiliation, after a gradual restoration, enterprise journey is predicted to regain 95 % of its 2019 peak in 2024. The acquisition gives Cendyn with the chance to equip its clients with a mixed occasion intelligence and B2B prospecting answer, automating the gross sales course of.
“We’re excited to accomplice with Cendyn, its management crew, and all of its shareholders, together with Accel-KKR to capitalize on the expansion alternatives that lie forward,” stated Ian Loring, senior managing director and government chair at Haveli Investments. “We consider Cendyn’s broad portfolio of hospitality options uniquely positions it to assist proceed capturing market share, increasing into new markets, and driving worth for its clients.”
