Cape City Tourism, New York Tourism + Conventions, and visitBerlin have launched the world’s first three-way vacation spot advertising and marketing organisation (DMO) partnership, which debuts the One Small World travelogue. Produced by new experiences media firm Tape, this joint documentary-style quick movie dissolves the obstacles of time, distance, and geography to disclose the essence of TimeOut’s high three greatest cities.
Simply because the distances between individuals appear to develop, One Small World tells the story of three legendary locals who cross oceans and continents to share their love of their hometowns, discovering how their similarities bind them nearer collectively and the way their variations assist them develop stronger. The travelogue celebrates the common themes of cross-cultural variations and evokes connection by way of shared humanity, embodying the World Tourism Month theme of ‘Tourism & Peace’.
The place pure marvel meets cultural range
Enver Duminy, CEO of Cape City Tourism, says the initiative will promote transformative journey experiences between the three cities. “In a world the place variations are sometimes a supply of division, this marketing campaign unites three iconic cities – Cape City, New York, and Berlin – throughout three continents, showcasing the transformative energy of journey. It’s a testomony to how collaboration and shared experiences can bridge divides and have fun range.”
Duminy says One Small World gives a singular platform to have fun our shared humanity whereas highlighting the distinctive qualities that make Cape City a particular vacation spot. “This partnership aligns completely with Cape City’s inclusivity, sustainability, and cultural change values. We imagine that by showcasing the variety of our metropolis, from the colourful streets of Bo-Kaap to the breathtaking views of Desk Mountain, we are able to encourage travellers to open their hearts and minds to new experiences and views.”
The town that by no means sleeps awakens to new potentialities
“We’re so excited to evolve our strategic tourism partnership with each Cape City Tourism and visitBerlin with the world premiere of our One Small World quick movie in New York Metropolis,” says NYC Tourism + Conventions Interim CEO and Chief Advertising Officer, Nancy Mammana. “In creating the movie, the significance of our partnership as a method to drive tourism grew to become crystal clear and solidified the which means of our work. We now have a lot in frequent – but so many distinctive experiences to share with the tens of millions of people that go to our cities annually.”
From division to unity, a logo of resilience and hope
“Our three cities – Cape City, New York and Berlin – are united by their vibrant, cosmopolitan existence, wealthy cultural landscapes and forward-thinking spirits, but every gives its personal distinctive character,” says visitBerlin CEO, Burkhard Kieker.
“Our cities goal to draw well-educated international residents by providing a heat and welcoming expertise that makes them really feel at residence from the second they arrive. We now have a excessive correlation between our goal audiences and can collaborate by way of joint social advertising and marketing efforts. Shared databases and related methods would be the basis for the right customer expertise to return,” says Kieker.
The financial advantages of championing transformative journey
Mayoral Committee Member for Financial Development and Tourism Alderman James Vos highlighted the importance of the partnership: “One Small World will not be solely a celebration of tradition, however a strong platform for increasing Cape City’s attain in key worldwide markets. By becoming a member of forces with New York and Berlin, we’re driving financial development within the tourism sector and creating alternatives for our native communities.”
Vos explains that the goal is to broaden Cape City’s tourism attain by way of international partnerships. “This manner we stimulate each provide and demand, attracting extra guests to our shores and producing financial spinoffs that make stable enterprise sense, precisely why we have now Cape City Tourism because the automobile to obtain this.”
The One Small World travelogue, which lies on the coronary heart of the partnership, might be distributed as a digital content material marketing campaign throughout the three cities’ social media platforms. These platforms have a collective following of over 4.5 million individuals and a powerful common natural engagement price of three.5%, which is 2,4% greater than the trade common. Via this collaboration, every metropolis will achieve precious publicity to new markets and enhance model visibility and attain throughout networks in america, South Africa, Brazil, Germany, Italy, and the UK.
Approaching board as a key sponsor in help of the initiative, and integral in connecting the three cities by way of air journey, is United Airways.
Connecting continents for ‘Tourism & Peace’
“This partnership represents a dedication to establishing long-term relationships constructed on belief, transparency, and ongoing collaboration. Collectively, we’ll disrupt obstacles and encourage transformative journey experiences that commemorate our shared humanity,” concludes Duminy.
Comply with the journey on social media @LoveCapeTown, @nyctourismnews and @visitBerlin, and have interaction utilizing the hashtag #1smallworld.
