Louisville, Kentucky Practically Doubles 12 months-over-12 months Occasion Quantity, Hits 94.9 % Progress in July

Up-and-coming market persistently leads in assembly occasion progress in 2024, whereas Philadelphia led within the high 25 markets

Knowland reported that whereas Philadelphia led within the high 25 markets, Louisville, Ky., doubled year-over-year (YoY) occasion quantity progress, hitting 94.9 %. That is the fifth month Louisville has ranked in the highest 5 secondary markets this yr. This knowledge is sourced from Knowland’s gross sales intelligence platform and designed to assist hoteliers defend and develop their income base.

Louisville continues to be a scorching spot for journey in 2024. After showing in a number of High Locations to Journey lists, together with The New York Instances, Journey & Leisure, and Frommer’s, Bourbon Metropolis has turn out to be a stronghold for conferences in a secondary market, with a mean of 4,935 sq. toes used and 119 attendees. By comparability, Philadelphia, the highest 25 market chief in July, averaged 3,066 sq. toes and 117 attendees. Additionally notable is the general progress in secondary markets, with a mean of 6.9 %, in comparison with the high 25 markets’ common of three.6 %.

• Main high 25 markets by YoY progress in occasion quantity– Philadelphia topped the checklist with 27.7 % occasion quantity progress in July, pushed by a Nationwide Training Affiliation (NEA) occasion and lots of state-level training associations on this class. Beneath is further perception into the highest trade drivers for these markets.

• • Philadelphia (+27.7 %): Nationwide Affiliation, Charity/Non-Revenue/Social Providers, State Affiliation, Training, Non secular.
  • Denver (+27.2 %): Expertise, Nationwide Affiliation, Charity/Non-Revenue/Social Providers, Coaching/Training, HealthCare.
  • Las Vegas (+26.5 %): Sports activities Leisure, Nationwide Affiliation, Training, Leisure/Media, Marriage ceremony.
  • Nashville, Tenn. (+12.8 %):  Expertise, Nationwide Affiliation, HealthCare, Manufacturing, Reunion.
  • Phoenix (+12.8 %): Nationwide Affiliation, Coaching/Training, HealthCare, Sports activities Leisure, Expertise.

• High 5 secondary markets by YoY progress in occasion quantity – Louisville, Ky. led in secondary markets, with occasion bookings rising 94.9 % and Nationwide Affiliation conferences because the main trade driver. The 5 high-growth secondary markets and high industries had been:

• • Louisville, Ky. (94.9 %) – Nationwide Affiliation
  • Lexington, Ky. (48.5 %) – Training
  • Sacramento, Calif. (46.2 %) – Training
  • Madison, Wis. (42.1 %) – Nationwide Affiliation
  • Charlotte, N.C./S.C. (41.1 %) – Reunion

In regards to the Knowledge: This knowledge is offered to assist hoteliers nonetheless constructing momentum acquire perception into the highest places chosen by immediately’s assembly planners. This details about the main trade drivers gives a transparent image of these teams which can be returning to the assembly and occasion area. Insights introduced outcome from the evaluation of conferences and occasions knowledge acquired via Knowland knowledge assortment and aggregation strategies, together with discipline reporting and automatic strategies of buyer and non-customer knowledge assortment in main, secondary, and tertiary markets, in addition to its massive historic database.