The model
With properties in Texas, California, Kentucky, and Mexico, Bunkhouse has a popularity for constructing memorable experiences that provide greater than only a good evening’s sleep and a fantastic cup of espresso. Ardour for design, tireless consideration to element, and a dedication to creating genuine tradition have earned its properties a particular place within the hearts and minds of those that go to.
The problem
Bunkhouse, famend for his or her distinctive mix of hospitality and elegance, confronted a essential problem of their advertising technique: the battle to successfully seize and leverage visitor information. Regardless of their dedication to offering personalised experiences, their e-mail advertising efforts fell quick as a result of incapacity to phase their viewers successfully. This limitation hindered their means to tailor messages to particular person preferences and led to missed alternatives for focused engagement. Recognizing the necessity for an answer that would empower them to harness the complete potential of their visitor information, Bunkhouse turned to Revinate Advertising and marketing for a transformative answer.
The answer
With Revinate Advertising and marketing, Bunkhouse has skilled exceptional positive factors in very aggressive lodge markets, comparable to Austin and San Francisco. By leveraging the options segmentation capabilities, advertising managers at each the property and company ranges now have the ability to exactly goal completely different viewers segments, comparable to locals, teams, and enterprise vacationers, with tailor-made presents and communications.
For instance, a “Tag Sale” e-mail marketing campaign (featured proper) was focused to Austin locals and promoted a pop-up sale within the property’s parking zone, that includes furnishings, decor, and extra. The marketing campaign acquired a 55% open fee and drove greater than 41 room nights ($11K). The model additionally develops and sends month-to-month newsletters to its extremely engaged database. The March publication acquired a 2% click-through fee and drove greater than $225K (575 room nights).
Along with one-time promotions, the advertising workforce leverages Revinate’s automation options to have interaction with visitors on the proper second within the visitor journey. For instance, seven days earlier than arrival, visitors obtain a pre-arrival e-mail with details about their keep that will get visitors began on the precise foot. The pre-arrival e-mail at Resort Magdalena receives an 84% open fee and 15% click-through fee.
With the power to focus on particular audiences, the model can foster deeper connections with its various clientele. Furthermore, the convenience of customizing e-mail templates inside Revinate ensures every communication feels uniquely crafted whereas sustaining strict adherence to the Bunkhouse model id. This personalized effect units them aside from rivals whose emails could seem generic or templated. In consequence, Bunkhouse stands out out there, delivering impactful campaigns that resonate with their viewers and drive enterprise success.
The outcomes
Because of Revinate, Bunkhouse has achieved these outcomes throughout the portfolio:
- Lifetime income: $6.1M
- Common room income: $30K per marketing campaign
- Electronic mail well being: 79%
