Soy Native Lodges was first established in 2017 in Medellin, Colombia, and it has since expanded its attain to Mexico and Costa Rica. The staff’s fundamental purpose is to supply nice experiences to their prospects to allow them to benefit from the metropolis like locals – by recommending the most effective landmarks, sharing helpful ideas and welcoming them to occasions. They need visitors to really feel like they’re house away from house, making a particular connection between them and the vacation spot, and a novel ambiance that retains them coming again. The group hosts each nationwide and worldwide travellers in search of genuine, stress-free, experiences.
We spoke with Juan Sebastián Jiménez Sánchez, Chief of Worldwide Openings and Bookings, concerning the model’s journey with SiteMinder’s platform.
Challenges earlier than tech upgrades
Once they began again in 2017, Juan was the Reserving Division Supervisor.
“We relied on two OTAs and managed all of our channels manually”, he defined.
Whereas in search of for options that would assist management distribution, he tried many choices with out plenty of success. One of many fundamental points was none of those platforms had an built-in channel supervisor which may assure a seamless reference to the group’s property administration system (PMS).
“We have been all the time struggling to get a secure connection and it grew to become very irritating. Once we got here throughout SiteMinder, it was like discovering gentle on the finish of the tunnel.”
Taking direct bookings was additionally an issue, because the staff was not in a position to join the property’s website to their channel supervisor, which led to visitor dissatisfaction. Once they selected to implement SiteMinder’s channel supervisor, there was speedy enchancment.
Extra income, much less work
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Reaching targets with superior options
Soy Native has 16 lodges, so agility in operation and optimisation is crucial. To have the ability to cowl all wants in a single platform with SiteMinder, has been a sport changer. Because of SiteMinder, the group now saves treasured time which will be invested into nurturing enterprise relationships and providing the very best expertise to prospects.
SiteMinder has offered the staff with extra time, elevated income and peace of thoughts. They know counting on high-performing expertise is crucial to realize visitor satisfaction.
“We’ve seen a 98% spike in direct bookings in Mexico Metropolis due to SiteMinder, and we’ve additionally grown by 105% at Puerto Vallarta with Demand Plus.”
Chopping prices to spice up the underside line
Juan and Soy Native managed to cut back prices by round 60%, with a specific discount coming from eliminating the extra effort of managing bookings manually. This has allowed them to concentrate on boosting their gross sales and securing extra stays.
“It’s not solely that we’ve seen a lower within the time we have been spending —it has genuinely remodeled our enterprise. What would often take 8 hours for our employees is now a very completely different expertise due to SiteMinder’s platform.”
Soy Native Lodges has really discovered a strategic associate in SiteMinder that has remodeled its operations and improved buyer expertise.
Thanks Juan, in your valued suggestions, and we want Soy Native all the most effective sooner or later!
