The model
Situated on the tropical Vietnamese island of Phu Quoc, InterContinental Phu Quoc Lengthy Seaside Resort presents unparalleled luxurious that blends a glamorous tropical getaway with genuine Vietnamese allure. Set in opposition to the breathtaking backdrop of the Azure Ocean and jungle hills, the resort presents 459 elegant suites and villas, six distinct and revolutionary eating choices, an award-winning HARNN Heritage Spa, and world-class occasion services.
The problem
Earlier than Revinate Advertising, InterContinental Phu Quoc Lengthy Seaside Resort relied primarily on pre-arrival and post-stay emails, and a month-to-month publication for visitor communication. Nevertheless, the lodge acknowledged the necessity to present well timed and personalised info all through all the visitor journey – from sparking curiosity to providing a heat welcome, fostering loyalty, and turning friends into advocates. With out a system to automate and tailor electronic mail communications, assembly the rising expectation for personalised and real-time interactions grew to become more and more tough. To raise visitor experiences, incease direct bookings, and acquire a aggressive edge, InterContinental Phu Quoc Lengthy Seaside Resort sought a complete advertising answer that would streamline communication efforts.
The answer
InterContinental Phu Quoc Lengthy Seaside Resort chosen Revinate Advertising as its lodge visitor database and electronic mail advertising answer after Revinate efficiently handed a rigorous safety evaluation required by the property. Following a brief implementation interval to combine Revinate Advertising with Opera PMS, the lodge was prepared to remodel its visitor advertising and ship personalised communications that enhanced the general visitor expertise.
With Revinate’s highly effective automation and segmentation options, the resort now sends well timed campaigns that present friends with important info all through their reserving journey. This contains pre-arrival emails with useful ideas, welcome messages upon arrival, which get a mean 52% open fee and eight.3% click-through fee, and post-stay follow-ups to encourage retention.
The resort leverages one-time campaigns to share native cultural experiences and family-friendly actions, which friends worth. For instance, the April Publication (featured proper) drove ₫3,582,303,755 ($141K) in room income and 662 room nights. Vinh shares, “Thanks to numerous filtering choices, we will craft focused follow-up content material that avoids spamming friends who’ve already made a brand new reserving. With Revinate Advertising, we will constantly present custom-made content material selling numerous presents and seasonal experiences.”
The outcomes
In lower than six months, Revinate Advertising has enabled InterContinental Phu Quoc Lengthy Seaside Resort to craft significant visitor experiences, enhance visitor loyalty and advocacy, and strengthen its aggressive place out there. The worth of utilizing Revinate Advertising is clear within the vital enhancements in key marketing campaign metrics akin to open charges, room nights booked, and income generated.
Some efficiency highlights embody:
- Lifetime income: ₫10,891,316,427 ($446K) inside 6 months
- Common room income per marketing campaign: ₫1,091,502,967 ($45K)
