ARLINGTON, Virginia—Knowland introduced a sophisticated information enhancement, Sub-Market Filter, to its widespread Market Snapshot Report. The brand new filter was added to Knowland search and dashboard capabilities, together with Market Snapshot and New-to-Market capabilities, enabling filtering right down to the sub-market stage inside bigger markets and pinpointing localized alternatives.
As markets normalize and accounts evolve within the assembly and occasions area, resort gross sales groups want detailed information analytics to assist them supply new enterprise. This enhancement offers metrics on prime geographical neighborhoods in an accessible manner, delivering insights gross sales groups want for an account-based strategy to promoting.
- Market Snapshot Updates: Knowland’s Market Snapshot function can now be custom-made to assist gross sales groups uncover tendencies in assembly and occasion efficiency inside a particular sub-market. It exhibits sub-market stage tendencies and analytics together with key metrics, market segments, prime industries, and common assembly dimension, offering priceless insights for decision-making.
- New-to-Market Capabilities: The sub-market enhancement to Knowland’s New-to-Market function offers insights on accounts assembly in particular sub-markets, figuring out new alternatives right down to the native stage. Gross sales leaders can select to obtain weekly, month-to-month, or quarterly updates by way of electronic mail, holding them within the loop and offering perception to conduct account-based promoting earlier than rivals do.
Jeff Bzdawka, CEO, Knowland, stated, “To remain agile on this aggressive business, resort sellers should be savvy about group exercise. With this localized market view, they see alternatives of their fast space quite than sifting by means of broad datasets. We proceed to innovate our platform with new options and functionalities to assist gross sales groups excel in account-based promoting and automate the gross sales course of for higher outcomes.”
