DALLAS, Texas—New information from Motel 6 and Studio 6 reveals that just about eight in 10 U.S. vacationers who will drive to their summer season journey vacation spot stated that driving makes the expertise extra satisfying (77 %). The examine, which surveyed 2,000 U.S. vacationers with summer season leisure plans, additionally discovered that vacationers agree there’s a distinction between a “journey” and a “trip” (80 %).
“There’s nothing higher than cruising on the freeway with the home windows down, solar shining, and music taking part in, particularly whenever you’re surrounded by your family members—even these on 4 legs,” stated Julie Arrowsmith, president and CEO of G6 Hospitality, father or mother firm of Motel 6 and Studio 6.
Strategies of transportation are diverse this summer season; most intend to drive to a minimum of one vacation spot (60 %), whereas others will fly (55 %) or trip the practice (8 %). On the highway, many admit to taking over basic roles such because the “rest reminder” (23 %), “journey coordinator” (28 %), “actions and tour information” (22 %), and “backseat driver” (10 %). Though the holiday journey will be an journey, arriving on the resort or vacation spot is the highest indicator to vacationers that they’re formally on trip (59 %).
Nearly 9 in 10 (87 %) of these with summer season leisure plans say that price and price range will impression their journey. This will likely even be why low cost packages whereas touring are extra essential now than in earlier years (79 %, a rise of 13 % since 2023).
With quite a lot of lodging choices to select from, most will keep at a resort (61 %), adopted by rental houses (27 %) and staying at a member of the family’s dwelling (22 %). When staying in a resort, most vacationers admit to not unpacking and retaining their gadgets of their baggage (57 %), although many nonetheless use the dresser (34 %) or closet (47 %).
Holidays look totally different for everybody, and over half (53 %) outlined “trip” as journey for rest. Others really feel {that a} “journey” is outlined as journey for a function (32 %), equivalent to an occasion, or as merely getting out of their hometown (30 %). Vacationers wish to calm down and unplug this summer season (59 %), so it’s no shock that just about half will attend a household or buddy reunion (48 %), and over one-third will discover a brand new metropolis (36 %). When contemplating the timing of their journey, solely 9 % imagine vacation weekends are the perfect time to journey, whereas over two-fifths (43 %) take pleasure in a mixture of vacation and off-holiday weekends.
