TGR’s ‘The Hypocrite’ Appears at Ski Movie Trade’s Huge Carbon Footprint



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Behind liquid money and uncooked expertise, the 2 most essential substances in any profitable ski film are snow and fossil fuels. Airplanes, automobiles, helicopters, snowcats, and snowmobiles all burn gasoline and are all important to producing a high-caliber ski movie. On the identical time, many manufacturing corporations assist conservation organizations like Shield Our Winters (POW), and lots of ski and snowboard athletes are advocates and activists for sustainability.

It’s a conundrum that Teton Gravity Analysis’s (TGR) upcoming movie “The Hypocrite” explores. Advised by way of the eyes of feminine professional skier Amie Engerbretson, the movie challenges society to maneuver past its tradition of particular person blame, and to as a substitute deal with the paradigm shifts that may truly make a distinction.

“I do know I’m burning gasoline, and I could possibly be higher,” Engerbretson mentioned within the movie’s trailer. “It’s a egocentric thought to not be capable of give it up for our planet. However on the opposite aspect, it’s a life that will lack far an excessive amount of for me.”

Engerbretson acknowledged that she and different professional skiers like her have been known as out by “haters” who’re seeing proper by way of their “skilled athlete bullshit,” as she phrased it.

“The Hypocrite” not solely displays on and delves into this crucial discourse, nevertheless it additionally presents a approach ahead as nicely. It invitations collective motion. It requires systemic change and teamwork, as a substitute of blaming and guilting each other.

“The message is difficult, sticky, and essential,” Engerbretson wrote of the brand new movie.

Ski movies with out flights and heli journeys have been finished, in addition to ski movies that resolve to make up for that by shopping for offsets, however they’re few and much between. What do environmentally concious ski movies appear like, if they’ll’t be all human-powered?

TGR will premiere “The Hypocrite” on December 5, 2023, on the Tahoe Artwork Haus & Cinema. Will probably be obtainable after that on TGR’s web site.



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