A constructive shift is underway for conferences and occasions this yr. International developments present a return to in-person gatherings, elevated attendees, and growing budgets. What concerning the Asia-Pacific area particularly? Whereas this area falls behind others relating to in-person conferences and occasions, positivity about well being and security – as effectively in different key areas – is robust with a rating of 8 or greater on a scale of 1 to 10.
Our 13th annual International Conferences and Occasions Forecast supplies a complete overview of what to anticipate over the following twelve months, together with a take a look at regional developments in Asia-Pacific.
Gradual and regular development
Assembly professionals on this area expect a gradual general enhance in exercise in 2024. This regular enhance balances development with cautious optimism in most classes attributable to quite a lot of components.
A number of standout developments and findings embrace:
- Small and easy conferences would be the most typical assembly kind.
- 46% of assembly professionals say they’re doubtless or very more likely to search for a brand new job within the subsequent 12 months.
- Well being and security protocols stay a robust issue (at 28%) when choosing assembly places.
- 67% of respondents stated that sustainability has been strongly adopted of their assembly program.
Vacation spot attraction
New to this yr’s Forecast, we’re together with the High 5 conferences and occasions places as decided by 131 American Specific International Enterprise Journey conferences professionals. The outcomes are based mostly on standards that embrace accessibility, native sights, security and safety, and extra.
With its cutting-edge amenities and state-of-the-art infrastructure, Singapore has reemerged as a worldwide hub after enduring a number of years of restrictions. Tokyo and Bangkok rank second and third, additional highlighting the colourful and dynamic cities on this area. Sydney and Hong Kong occupy the ultimate two positions contributing to the regional panorama of premier occasion locations in Asia-Pacific.
This yr we’re that includes two particular must-read sections:
- 7 actionable insights to raise your conferences program consists of highlights to assist kick begin your program’s evolution and optimize upcoming developments.
- Occasion advertising and marketing developments: Are you able to impress your advertising and marketing stakeholder, focuses on key developments and insights into what issues to your advertising and marketing stakeholders plus questions and suggestions that can assist you higher align with them.
Obtain the 2024 International Conferences and Occasions Forecast right here.
