PARSIPPANY, New Jersey—Wyndham Resorts & Resorts appointed Scott Strickland as chief business officer (CCO) reporting to the corporate’s President and CEO Geoff Ballotti. On this newly created management function, Strickland and his staff will proceed delivering the perfect worth and experiences to Wyndham’s house owners and company throughout its 25 manufacturers by means of a united business group.
“Over 7 years in the past we recruited Scott from the non-public fairness world the place he led the data techniques, eCommerce, and enterprise transformation groups at many nice firms together with D+M Holdings, Nissan, and Black & Decker. Beneath Scott’s considerate and strategic steering—together with managing and deploying our $275M funding in best-in-class know-how, digital, and franchisee opt-in providers over the previous 5 years—Wyndham has taken a management place and delivered a number of trade improvements for its house owners,” mentioned Ballotti. “On this new function, Scott and his expanded staff will proceed to construct our manufacturers, drive direct income, and advance our price proposition by means of a newly mixed, tech-forward business group.”
As chief business officer, Strickland continues his duties for implementing Wyndham’s know-how and distribution technique and can add oversight of world gross sales; income era; advertising and marketing; communications; and the loyalty program, Wyndham Rewards.
“Combining this group of cross-functional leaders permits us to proceed delivering owner-first instruments, know-how, and advertising and marketing improvements,” mentioned Strickland. “These instruments permit our franchisees to run their motels extra effectively and profitably in the present day and into the longer term. Integrating best-in-class know-how, advertising and marketing, and gross sales groups right into a single group enhances the Wyndham Benefit.”
With the creation of this new group, Lisa Checchio, EVP and chief advertising and marketing officer, will depart Wyndham Resorts & Resorts. Throughout her tenure, Checchio launched the corporate’s “by Wyndham” endorsement technique, performed a job within the introduction of recent lodge manufacturers, and grew Wyndham Rewards, which doubled in dimension in 5 years and has surpassed 100 million members. Lisa additionally led the creation of Ladies Personal the Room, which not too long ago celebrated 15 open motels, greater than 50 signings, and a group of greater than 550 members.
“Lisa’s management and experience spanning advertising and marketing, client engagement, digital commerce, international gross sales, and extra has helped us higher fulfill Wyndham’s mission to make lodge journey attainable for all,” mentioned Ballotti. “We’re grateful for her vital contributions to Wyndham and the broader lodge trade and can miss her many abilities.”
