Rumours proceed to swirl round a brand new TikTok Photographs app, now regarded as named “TikTok Notes.” Might this be a game-changer for hoteliers to breathe new life into their social media methods and visitor engagement?
Yesterday, social media person @cmcalgary posted a screenshot from TikTok exhibiting particulars of a long-rumoured new TikTok Photographs App, referred to as ‘TikTok Notes’. They obtained the pop-up whereas importing a static picture to the platform.
Described as ‘coming quickly’, the pop-up continues to present extra particulars about how the platform plans to deal with picture posts transferring ahead:
“TikTok Notes, a brand new app for picture posts, is coming quickly. Your present and future public TikTok picture posts can be proven on TikTok Notes.”
So how may your lodge flourish on a TikTok Photographs app? And the way do you have to change your strategy to posting, in comparison with different image-based platforms like Instagram?
Right here’s our 6 high suggestions for hoteliers to get essentially the most out of a TikTok Photographs app:
Concentrate on Authenticity over Perfection
Not like the curated perfection typically seen on Instagram, the standard TikTok format thrives on authenticity and user-generated content material. Embrace this! Ditch the staged photoshoots and showcase actual moments taking place at your lodge. Seize friends enjoyable by the pool (with their permission in fact!), having fun with native delicacies, or taking part in enjoyable actions. This uncooked, unscripted strategy resonates extra with youthful generations, who crave real experiences.
Embrace Fast & Participating Storytelling
TikTok has all the time been about quick, punchy movies. The brand new pictures app, impressed by this format, will most-likely allow you to inform fast tales via a sequence of eye-catching pictures. Use this to showcase the highlights of your lodge – the beautiful rooftop view transitioning right into a scrumptious poolside cocktail, the transformation of your ballroom from a gathering house to a glamorous marriage ceremony venue. Maintain it dynamic and enjoyable!
Leverage Consumer-Generated Content material (UGC)
As with different platforms, encourage friends to make use of the brand new TikTok Photographs app and share their experiences at your lodge. Associate with journey influencers or native content material creators for branded campaigns, however don’t cease there. Run contests or challenges, incentivising friends to seize their keep utilizing the app’s distinctive options. Consumer-generated content material builds belief and authenticity, and the app’s interactive options will additional increase engagement. For instance, invite friends to take part in a “Finest Room Service Unfold” problem, showcasing the variability and deliciousness of your choices. Scrumptious.
Get Inventive with TikTok Photographs New Options
The app’s conventional core options – interactive filters, catchy music overlays, and playful transitions – are what set it other than Instagram. Assuming the brand new TikTok Photographs app has this too, experiment to create visually beautiful and fascinating content material. Think about a filter that highlights the colourful colors of your resort, or a transition that exhibits the transformation of your spa from day to nighttime. Let your creativity movement and discover methods to make use of the app’s distinctive options to inform your lodge’s story.
Embrace the Energy of Neighborhood
Whereas Instagram excels at showcasing aesthetics, the brand new TikTok pictures app may assist foster a way of neighborhood. Use the app to host Q&A periods along with your workers, reply visitor inquiries about native points of interest, and even run interactive polls to gauge preferences on upcoming facilities or occasions. This two-way interplay builds a stronger reference to potential and present friends, fostering loyalty and advocacy.
TikTok Photographs vs. Instagram
Consider Instagram because the polished journal of the lodge world, showcasing beautiful visuals and aspirational experiences. The brand new TikTok pictures app, nonetheless, might be thought of extra like a dynamic journey vlog. It’s about capturing the vitality, the vibe, and the real-life experiences that make your lodge particular.
To Conclude
TikTok Photographs may present a contemporary platform to boost your lodge social media technique and showcase your property in a approach that resonates with youthful generations. By embracing authenticity, storytelling, user-generated content material, and the app’s distinctive options, hoteliers may create a dynamic and fascinating on-line presence that drives bookings and builds a loyal following.
So, whereas it might really feel such as you’re breaking the foundations, ditch the picture-perfect poses and prepare to “TikTok-ify” your lodge’s story!
