As its onboard expertise continues to evolve, Holland America Line is emphasizing three major parts: contemporary, regional and native, stated the corporate’s President Gus Antorcha, talking at a press occasion on Sunday aboard the Nieuw Statendam at Port Everglades.
“We’re targeted on visitor analysis and bringing the visitor nearer to the experiences from our huge itineraries and the areas we go to,” he defined.
For the contemporary aspect, the Carnival-owned model not too long ago launched a world contemporary fish program, which sees contemporary fish sourced regionally and served onboard in lower than 48 hours, going from provider to plate.
“We’ve a heavy emphasis on fish however it’s broader than that,” Antorcha stated, noting that this system can be regionally impressed.
“It really works very effectively with contemporary as a result of we’re very targeted on bringing in facets of the meals and tradition of the locations we go to,” he continued.
“If you end up regional, it’s additionally simpler to do contemporary since you’re shopping for native, which brings us to our third piece: native.”
In line with Antorcha, the corporate’s meals and beverage program is the proper intersection of the technique’s three parts.
“In case you are crusing from Seattle to Alaska this summer time, you may strive Rainier cherries and our contemporary licensed Alaskan Halibut,” he exemplified.
Antorcha additionally famous that the corporate’s analysis has proven that company “love fish and notably seafood.”
“They need to see that onboard, so it is sensible. It’s a matter of listening to our company and understanding what they need,” he added.
The three-element technique will not be solely getting used for the corporate’s meals choices but additionally for leisure and drinks, Antorcha famous.
“It’s what our company need and, frankly, it’s what makes us differentiate: our itineraries and the way we carry them to life onboard,” he stated.
The technique additionally drives affect in locations visited by Holland America Line’s ships, giving again to communities.
“It’s necessary to us to assist these economies and people folks and the locations that we go to,” Antorcha defined.
