Knowland and Thynk Type Strategic Partnership — LODGING





ARLINGTON, Virginia—Knowland and Thynk introduced a strategic partnership during which knowledge from Thynk’s hospitality CRM resolution might be built-in with Knowland’s conferences and occasions database. The collaboration of those two options will allow sellers to work effectively whereas making market share positive factors.

The collaboration contains:

  • When lodges allow the supply of gross sales and occasion knowledge from Thynk into the Knowland database, the occasion info is on the market to complement market knowledge and improve account profiles. This, in flip, informs gross sales groups and improves decision-making outcomes.
  • By leveraging the mixed energy of the Thynk/Knowland integration, gross sales groups will achieve entry to assembly and occasion knowledge, guaranteeing productiveness and knowledge consistency for all events.

Jeff Bzdawka, CEO, Knowland, mentioned, “Increasing Knowland’s data-driven analytics platform with wealthy knowledge like Thynk supplies is a key pillar for enriching our dataset. As we proceed to strengthen our capability to empower hospitality decision-making by delivering actionable account intelligence to gasoline progress and profitability, we stay up for bettering our shoppers’ effectivity and gross sales outcomes. The primary section of our partnership will initially combine knowledge between the Thynk CRM system and Knowland’s world-class conferences and occasions database.”

Pascal Petit, co-founder and CEO at Thynk, mentioned, “We’re very excited to be working with the Knowland workforce. This partnership represents one other vital step in our progress journey, together with enlargement into the U.S. market. Each partnership is exclusive, and we stay up for combining the facility of our next-gen all-in-one hospitality platform with the info management from Knowland’s insights to streamline and elevate key gross sales processes.”



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