9 Greatest Practices & Examples to Get You Began

Challenges, tendencies, duets, hashtags – TikTok is taking up the social media panorama.

The way in which individuals devour content material is quickly altering, with short-form movies changing into more and more essential as a analysis instrument amongst vacationers. TikTok is among the simplest video advertising and marketing instruments, and lodging operators can make the most of its intensive attain throughout worldwide audiences of all ages to advertise their property and construct model consciousness.

Learn on to study extra concerning the rising significance of TikTok advertising and marketing for accommodations, easy methods to get began on TikTok, what sorts of content material to put up, and 9 finest practices.

What’s TikTok?

TikTok is the main social media platform for short-form movies. It makes use of a strong algorithm to show focused movies starting from comedic skits to informational walkthroughs and journey ideas.Ê

TikTok was based in China in 2016 below the title Douyin and expanded worldwide in 2018 when the TikTok model was established. Initially, movies may solely be 15 Ð 60 seconds lengthy; nevertheless, in February 2022, TikTok prolonged this restrict to 10 minutes.

Creators on TikTok can simply make entertaining, fast-paced movies with particular results, music, filters, and voiceovers to attach with like-minded customers throughout their target market.

TikTok customers: extra than simply Gen Z?

There is a widespread fantasy that TikTok is filled with youngsters collaborating in dance challenges and different viral crazes. Whereas this does exist, a rising variety of individuals use TikTok as a spot of neighborhood and a platform for connection.

TikTok’s algorithm makes it simple to seek out different customers and types with related values and pursuits Ñ and more and more attracts broad demographics. As of 2024, out of 1.5 billion month-to-month energetic customers, 37% had been between 18-24 years outdated, with 30% being over 35.

5 advantages of utilizing TikTok

As a lodging operator, you could be hesitant so as to add yet one more social media platform to your checklist; nevertheless, this is why you need to prioritize TikTok.

Attain a brand new section of vacationers

In line with Morning Seek the advice of’sÊreport, TikTok is the third hottest social media platform for Gen Z, behind Instagram and YouTube. As this demographic, together with millennials, accumulates extra buying energy, lodging operators will need to broaden their advertising and marketing efforts to succeed in them wherever they’re on-line.

TikTok additionally has wonderful native search capabilities, permitting hoteliers to advertise their facilities to locals. When you’ve got a coworking house, bar, or spa, create TikTok content material to showcase these facilities that anybody in your space can use.

Strive a brand new search engine for journey

You could be stunned to listen to that TikTok is shortly changing into the web’s latest search engine. Adobe discovered that 64% of Gen Z and 49% of millennials have used TikTok as a search engine, probably as a result of platform’s authenticity and ease of use. To be found on-line, hoteliers should be energetic on TikTok and put up movies that make customers cease scrolling. Along with high quality content material, you need to embrace your web site and reserving engine linked in your bio to streamline the traveler’s journey.

Improve engagement and visibility

Do you wrestle to get individuals to have interaction together with your posts on social media apps? TikTok might help properties enhance visibility on-line because of its focused algorithm tailor-made to person preferences. In comparison with different platforms, TikTok accounts with only a few followers can nonetheless obtain sky-high engagement, with area of interest TikTok audiences extra more likely to convert. Analysis suggests that the typical person now spends greater than an hour per day utilizing TikTok.

Produce and repurpose wealthy content material

Ross Bordem, CEO and Founding father of Matador Community, a journey content material creator neighborhood, predicts that short-form video will develop into essentially the most essential type of advertising and marketing within the subsequent decade, and we agree. Hoteliers creating TikTok movies can repurpose content material throughout numerous lodge advertising and marketing channels, together with Instagram Reels, YouTube Shorts, and their web site. As Google’s algorithm adjustments to favor video, the hoteliers incorporating short-form video as a part of their lodge advertising and marketing technique will probably be forward.

Improve model consciousness

Connecting with vacationers earlier than they’re able to e-book is a vital a part of advertising and marketing inside the hospitality trade. Youthful generations need to purchase from (or stick with) manufacturers who share related values, and due to this fact, hoteliers should put within the time on social media to teach customers about who they’re earlier than attempting to promote a lodge room.

Learn how to get began on TikTok

Getting began on an unfamiliar platform will be intimidating for lodge manufacturers, however listed below are a number of ideas to assist get you began.

• Determine what you need to accomplish. Familiarize your self with the platform and decide what targets you need to obtain and who your target market will probably be. Be at liberty to experiment with genres like academic or comedic, however preserve some consistency throughout your profile (i.e., 80% training content material, 20% humor).Ê
• Arrange a enterprise account. A enterprise account will present real-time analytics and viewers insights like month-to-month customers, views, and demographics. In your profile, you possibly can hyperlink your different social media accounts alongside together with your web site and reserving engine.Ê
• Determine who will probably be chargeable for creating TikTok movies. Sticking to a constant posting schedule is essential for fulfillment. See if somebody in your staff is acquainted with TikTok and advertising and marketing tendencies and has a ardour for social media. You’ll be able to simply create TikTok’s forward of time on the app and preserve them in draft mode, due to this fact, it might be a part of somebody’s weekly position to create pre-recorded content material.
• Create your first video! In the case of TikTok, you simply have to start out. Benefit from present movies and the music, results, filters, and voiceovers that TikTok affords. Bear in mind that some music will not be accessible for enterprise accounts, so examine that out previous to planning your posts.
• Measure your success with TikTok Analytics. Take a look at out totally different video types and see what performs finest. Utilizing TikTok Analytics, you possibly can dive deeper into your content material efficiency and viewers.

9 TikTok finest practices for accommodations

So, you are able to make your first TikTok video. Comply with these finest practices to get essentially the most out of the platform.

Be genuine.

Richard Hyde, Managing Director of Smallluxuryhotels, says that “authenticity is shortly changing into the brand new cultural forex [and that TikTok] does not require polished content material.” Vacationers do not desire a completely curated video; they need a practical and genuine have a look at what they will anticipate at your lodge.

Be inventive.

TikTok is all about being playful, participating, and entertaining. Step outdoors your model’s consolation zone and do one thing interactive that engages vacationers and converts them to lodge visitors.

Keep on prime of tendencies.

Evan Horowitz, CEO of Movers+Shakers, says that the overwhelming majority of TikTok content material follows a pattern. To remain related, accommodations must carry on prime of TikTok tendencies (and guarantee correct timing, as being late to a pattern or doing it flawed can hurt your model).

Hold your movies quick.

Whereas TikTok upped the time restrict for movies, analysis recommends that accommodations preserve their TikTok’s between 21-35 seconds. This gives sufficient time to get your message throughout whereas protecting the eye span of viewers.

Incorporate related hashtags.

TikTok customers love a hashtag problem, and it provides manufacturers a enjoyable approach to work together with vacationers. Hashtags additionally assist enhance your discoverability, so take into account incorporating related hashtags into your posts, like #besthotel or #tiktoktravel.

Interact with feedback.

Actively monitor your TikTok web page and reply to feedback. Not solely does it assist to spice up attain and enhance your rating within the algorithm, however gives a connection level with vacationers and visitors.

Embody a hyperlink to your reserving engine in your bio.

Why not incorporate one other channel to seize direct bookings? Inside your movies or captions, you possibly can inform customers to go to your bio to e-book a keep Ñ making the trail to buy as seamless as doable.

Interact with different accounts.

Search out different native companies with TikTok accounts and have interaction with their profiles. Do collaborations, stitches, or duets to extend your attain and visibility.

Add captions to your movies.

Captions make your movies extra accessible and open up a bigger demographic of viewers. They’re proven to enhance impressions by 55.7% and are enterprise apply to have throughout your entire video content material.

What to put up on TikTok

Relying on the targets you need to obtain together with your TikTok account, the sorts of movies that you just put up will differ. Nevertheless, listed below are a number of concepts for hoteliers to extend model consciousness, drive engagement, and attain a brand new section of vacationers.

Take part in TikTok challenges & tendencies (or begin your personal!).

TikTok is a hub for viral tendencies and challenges. Traits incorporate in style sounds, visible results, and hashtags, whereas challenges are based mostly on performing a particular job. Each are timebound and require quick motion to remain related. Collaborating in tendencies and challenges affords nice inventive content material creation alternatives and a connection level with visitors.

Jo & Joe, a youth hostel, participates in a ton of tendencies and challenges on their TikTok account, together with the favored pattern Ôdon’t let anybody know your subsequent transfer,’ the place customers carry out a sequence of unpredictable actions.

Leverage the facility of TikTok influencers.

TikTok influencers, or Ôcreators’ as they’re identified on the platform, are a particularly invaluable useful resource for accommodations to leverage. Research present that 65% of TikTok customers get pleasure from when creators put up about merchandise and types, with 35% discovering new manufacturers from creators they observe. As a part of an influencer advertising and marketing technique, accommodations can select creators from the ÔCreator Market‘ that align with their model values and targets. From right here, you possibly can change a free keep and comped meals and beverage for a put up on their account.

Dylan Mulvaney, a TikTok influencer with 10.5 million followers and over 385.1 million likes, partnered with The Pod Accommodations as a part of her Ô100 days of girlhood sequence.’ She does a mini-tour of her lodge room and gives a hyperlink and low cost code for her followers to e-book.

Make the most of user-generated content material.

Person-generated content material on TikTok are movies created by different customers that showcase your lodge. Ideally, it includes visitors posting about their keep and recommending your property as a spot for others to go to. A Stackla examine discovered that user-generated content material was believed to be essentially the most genuine, with 80% of individuals saying that the sort of content material influences their buying choices. Think about using signage inside your rooms or a fast textual content post-arrival to encourage individuals to put up on TikTok and tag your property. You’ll be able to provide easy incentives like a free drink to extend the quantity of movies. As soon as visitors put up, sew or duet their movies or repost in your web page (assuming they’ve given consent).

Selina reposted a Ôday within the life’ video from bellandlevi, showcasing the totally different facilities provided in its Costa Rica property. Selina credited the unique poster within the caption and used related hashtags to broaden attain.

Do mini-tours.Ê

When researching, vacationers love to make use of TikTok to get a practical view of their lodge. They need to see what their room will truly appear to be and if the facilities will work for them. Digital nomads will need to see what totally different coworking areas appear to be, whereas partygoers will need to see what actions can be found.

Alma Maya has quite a lot of movies highlighting its distinctive “bubble rooms” and geodesic domes, the place visitors sleep below the celebs within the coronary heart of the jungle. On this video, they present a spread of facilities and experiences visitors can anticipate from their keep.

Exhibit your facilities.

Much like mini-tours, accommodations can create movies that simply exhibit their facilities. Not solely does this assist promote rooms to vacationers, however it additionally boosts native visibility. For these with amenities open to the general public, you possibly can considerably enhance the quantity of native guests (who usually tend to return).

Resort Hubertus showcases its stunning views from the Heaven & Hell Sky Spa in its TikTok movies. The feedback are filled with customers admiring the steaming swimming pools and asking easy methods to e-book.

Spotlight your native sights.

Do not feel constrained on TikTok to simply showcase your property. Share journey ideas and set up your model as an area knowledgeable. Not solely does the sort of video present nice content material in your web page, however it should additionally assist vacationers uncover your property when searching for issues to do on their subsequent trip.

Pillows Accommodations does an amazing job on its TikTok web page highlighting native sights and websites near its properties. On this video, they mix suggestions with a promotion for his or her lodge.

Introduce the faces behind the model.

Within the hospitality trade, individuals are every thing. They make or break the visitor expertise Ñ and must be included in your social media movies! One of many major functions of TikTok is to humanize your model and join together with your viewers. Showcasing the individuals in your staff will make your model extra genuine and relatable.

CitizenM Accommodations creates quite a lot of relatable and entertaining movies on its TikTok web page. They reply to person questions and feedback and take part in viral tendencies. Their inventive movies have resulted in 15.4K followers and 203.7K likes on TikTok.

Get energetic on TikTok

Vacationers are more and more transferring to TikTok to find new locations and accommodations to strive. To seize this rising viewers, hoteliers and hosts must get their properties energetic on TikTok and create related content material that captures viewers’ consideration. Browse among the profiles highlighted on this put up and develop your TikTok technique to extend visibility and drive reservations.

Elevate your property’s TikTok with our information ÔHow Accommodations Win on Social Media. Obtain right here.

About Cloudbeds

Cloudbeds is the platform that powers hospitality, enabling tens of 1000’s of lodging companies in additional than 150 nations worldwide to develop and thrive. The award-winning Cloudbeds Platform brings collectively expertise options to extend income, delight visitors, and streamline operations right into a single unified system, enhanced by a curated market of third-party integrations.

Based in 2012, Cloudbeds was named No. 1 PMS, No. 1 Resort Administration System, and No. 1 Visitor Messaging Software program by Resort Tech Report in 2023 and was acknowledged as a significant participant within the 2022 IDC Marketscape Report. For extra info, go to www.cloudbeds.com.