8 in 10 Energetic U.S. Leisure Vacationers Are Fascinated about Touring Overseas Inside the Subsequent Two Years In line with MMGY Report

American Escapism? Quarterly Journey Survey Reveals Rising U.S. Curiosity in Worldwide Holidays

Delving into matters such because the traditional American highway journey and the regular rise of hashish tourism, MMGY’s Journey Intelligence launched in the present day the “Summer time Version” of its famend and wide-reaching analysis research, Portrait of American Vacationers(R). An examination of the evolving habits, preferences and behaviors of in the present day’s U.S. journey customers, the quarterly survey discovered that 8 in 10 energetic leisure vacationers are fascinated about taking a global journey inside the subsequent two years, doubtlessly signaling a brand new period of development for Individuals venturing overseas.

“With traveler curiosity and intent holding regular into summer season, it is evident that Individuals are eagerly making their plans to journey and escape within the close to future, regardless of Ð or due to Ð world occasions and monetary burdens,” mentioned Chris Davidson, Government Vice President of Journey Intelligence. “Whereas it is encouraging to see robust curiosity in worldwide outbound journey, we’re additionally cognizant that the nationwide political local weather and world tensions might mood this enthusiasm because the 12 months progresses. That mentioned, we stay fairly optimistic in regards to the total journey forecast based mostly on what customers are telling us.”

Extra key takeaways from the report observe.

• Journey Intentions Stay Robust: In comparison with final 12 months, journey intentions have elevated throughout nearly all family incomes. In the meantime, journey spending intentions for the 12 months forward have reached the very best degree recorded by MMGY for the reason that COVID-19 pandemic. This enhance might be attributed primarily to Boomers and people with family incomes of $100,000 or extra.

• Highway Journeys Reign Supreme: Extra vacationers than ever say that they took a highway journey within the final 12 months (64%), practically doubling the 33% answering as such in 2015. Youthful generations and people with children are more than likely to take a highway journey within the subsequent 12 months, motivated by spontaneity and the flexibility to discover a number of locations.

• Scorching Home Locations: Hawaii (67%), Florida (64%), Colorado (59%) and California (59%) proceed to be the highest states drawing curiosity from leisure vacationers, with Florida, Colorado and California all displaying statistically vital will increase 12 months over 12 months.

• Hashish Tourism: Greater than a 3rd of vacationers are fascinated about collaborating in a cannabis-related exercise whereas on trip, with half of these vacationers fascinated about visiting a hashish store. Surprisingly, 1 / 4 of those vacationers don’t use hashish frequently however voice being open to cannabis-related experiences whereas touring.

• Generational Variations: Lastly, whereas different generations are both witnessing a rise in journey intentions or are beginning to degree off, Gen Z continues to steadily decline. This can be because of the elevated stress of inflation and journey prices on youthful vacationers, who’ve much less discretionary earnings total.

Now out there for buy, the “Summer time Version” of Portrait of American Vacationers(R) additionally consists of new insights devoted to journey advisors, the function of variety in journey advertising and the altering face of the posh traveler, amongst different matters. For extra info or to realize a duplicate of the research, go to mmgyintel.com.

In regards to the 2024 Portrait of American Vacationers(R)

MMGY’s Portrait of American Vacationers(R) research supplies an in-depth examination of the influence of the present financial surroundings, prevailing social values, and rising journey habits, preferences and intentions of Individuals. Now in its thirty fourth 12 months, it’s extensively thought to be a number one barometer of journey tendencies and a vital instrument for creating and evolving model and advertising methods. The journey development info introduced on this “Summer time Version” report was obtained from interviews with 4,500 U.S. adults in Might 2024 and options information from 4 generations: Gen Zers (18Ð25), Millennials (26Ð41), Gen Xers (42Ð57) and Boomers (58Ð76). The Silent/GI era (77+) was additionally surveyed, however outcomes aren’t damaged out for this particular era resulting from a small respondent pattern dimension. That is the second of 4 quarterly stories to be launched this 12 months.